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Topic: Twitch

Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for 3 Days

Crowdsourced gaming from nongaming brand

Old Spice is tapping into the gamer community, which clearly overlaps with its own target, with an interesting campaign on Twitch—the live social video platform for gamers—in which viewers get…

Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You

This is kind of a big deal

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause. The Saturday Night…

Report: YouTube to Acquire Twitch for $1 Billion

Portal boasts 90-plus percent ad completion rate

Is YouTube making a play in the livestreamed video game world? It has offered to buy eSports streaming portal Twitch for more than $1 billion, according to a Variety report.…

Video Game Streaming Site Twitch Goes Mobile

Hopes to expand audience to include casual gamers

Jayson Love works a regular 40-hour a week job. From Monday through Friday, the creator of the Twitch channel ManVsGame logs on around midnight to settle into eight hours of…

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