Topic: tweens

Tweens Have a Big Say in Household Spending

Empowered by technology

It's not enough that you've worked hard enough to earn a vacation (and can pay for it, too). Your kids expect to have a say in the matter, too. In…

MTV Study Shows Varying Attitudes Within Millennial Generation

Younger members of demo affected by recessional coming-of-age

In a bid to learn how to reinvent itself, MTV has conducted another study of today's teens and tweens, The New York Times reported. A similar research project in 2008 gave…

DreamWorks to Buy Youth-Oriented YouTube Network

AwesomenessTV is the site's answer to Nickelodeon

DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported. The studio is expected to close a deal this month for AwesomenessTV, YouTube's…

Tweenage Wasteland

An under-13 Facebook would face a child-safety minefield

OMG, tweens are such a headache. That’s not news to parents who regularly grapple with their own prepubescents, but Mark Zuckerberg may be about to find out too. Right now, Facebook…

Tweens Drawn to Web Gaming

More than half of tween girls play online games, per study

Marketing to 8-12-year-old girls can be tricky. No brand wants to seem like the creepy guy handing out candy near an elementary school, not to mention all the privacy concerns…