Topic: TVB
Type
Hey Washington! Where Are All The Issue Ads?
Even gun debate fails to generate a lot of messaging
Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you…
Political TV Ads Shatter Records
It's not over yet
Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third…
Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies
Spot TV a better value than national scatter
Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…
Advertisement
