TVB | Adweek
Advertisement

Topic: TVB

Type
Consumer Confusion Slows Healthcare Exchange Ad Market Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

October 24, 2013, 4:13 PM EDT

Hey Washington! Where Are All The Issue Ads? Even gun debate fails to generate a lot of messaging

Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you…

March 7, 2013, 5:18 PM EST

Political TV Ads Shatter Records It's not over yet

Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third…

October 24, 2012, 5:55 PM EDT

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…

March 6, 2012, 12:01 AM EST

Advertisement