Topic: TVB

Consumer Confusion Slows Healthcare Exchange Ad Market

Many states, insurers waiting for clarity

The confusion surrounding healthcare exchanges has had an unanticipated negative impact on the media sales business over the last few weeks. Advertising tied to healthcare reform was expected to slam dunk…

Hey Washington! Where Are All The Issue Ads?

Even gun debate fails to generate a lot of messaging

Given the abundance of debate over major issues such as gun control and sequestration, it would be easy to assume Washington is pumping out issue and advocacy ads. Well, you…

Political TV Ads Shatter Records

It's not over yet

Tired of all those political ads on TV? Brace yourself. The past few months were only a warm-up for the coming days leading up to Nov. 6, when about one-third…

Cheaper by the Dozen: TVB Challenges Broadcast Efficiencies

Spot TV a better value than national scatter

Local spot TV appears to offer quite a bargain when compared to national scatter market pricing, putting the lie to the notion that one-stop shopping is the only way to…