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Topic: Turner Sports

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Joe Yanarella is Adweek's Digital Editor of the Year

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then,…

Dogs and Cats Living Together: Ratings Dip for NCAA Finals

Huskies-Wildcats grinder draws 21.2 million viewers

In winning its fourth NCAA Men’s basketball title in 16 years, the University of Connecticut on Monday night took its rightful place among the greatest college hoops programs of the…

Kentucky-Wisconsin Final Four Tilt Sets Cable Ratings Record

Turner telecast averages 16.3 million viewers, 9.2 HH rating

The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time…

TBS Primes the Pump for Its First Final Four

Turner net’s marketing push designed to help fans break a 32-year habit

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front. In a sense, the TBS marketing team’s…

Turner Taps Donna Speciale to Oversee Integrated TV, Digital Sales

Restructuring squeezes out CNN vet Greg D’Alba

On the eve of the 2014-15 upfront, Turner Broadcasting System has begun making sweeping changes in the structure of its ad sales unit, and as a result, one well-respected veteran will…

The Walking Dead Takes Another Bite Out of the Olympics

AMC zombie drama keeps scaring up huge ratings

AMC’s The Walking Dead once again took a ragged bite out of the Winter Olympics, topping the 9-10 p.m. EST segment of NBC’s Sunday night coverage by more than 20…

With NFL Win, CBS Lands an Even Bigger Bang

Network wins rights for new Thursday night package

In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package. While NBC was thought to be…

Insiders Say NBC Has the Best Chance at Getting the NFL’s Thursday Night Package

Winning bid could go for close to $800 million

The National Football League is poring over a handful of formal offers for a new Thursday night TV package, and sources with skin in the game believe the top bidder…

Thursday Night Is a Game Changer for NFL Network

Pumped-up roster sends affiliate fees soaring

Adding five Thursday Night Football games to its lineup has paid handsome dividends for NFL Network, enabling the league’s in-house TV outlet to boost its carriage fees by as much…

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