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Topic: Trulia

The Poltergeist House Now Has a Hauntingly Perfect Real Estate Listing on Trulia

'Once you step inside, you'll never leave'

Beware the Trulia listing for 1295 Brimstone Ave. An amusing ad tie-in for the new Poltergeist remake has put the famously haunted home up for sale. Sure, the usual realtor smarm is…

Ad of the Day: Elizabeth Banks Gets Comically Obsessed With Real Estate for Realtor.com

Fred Savage directs major new campaign

Elizabeth Banks is everything that ads for online real estate sites are typically not—perky, lighthearted and deadpan funny. And that's precisely why she stars in Pereira & O'Dell's new campaign…

Infographic: Women's Media Consumption Habits

Digital preferences show how brands can reach ladies on their own terms

As a demographic, women—whose spending power in the U.S. was estimated by Merrill Lynch to be $5 trillion—continue to grow in power and in appeal to marketers. For more than a…

Trulia Terrifies Home Buyers With a Haunted Open House for Halloween

Plus, an infographic on what really scares people about real estate

Real-estate companies love haunted-house pranks. We saw it earlier this year with this gotcha video from Denmark. And now, digital realtor Trulia is embracing scare tactics with its own hidden-camera…

Zillow Pays $3.5 Billion for Trulia

Online real estate companies prioritize mobile growth

Zillow has acquired Trulia for $3.5 billion in stock, which could trigger a string of similar consolidations within the online real estate industry.  Zillow and Trulia are two of the biggest…

Realtor.com Says Accuracy Matters in New Ads

Pereira & O'Dell breaks second campaign for the site

Realtor.com's new campaign boasts the realty listing site's accuracy and hints that its competitors—Zillow and Trulia, for example—don't offer the same.  New TV ads from Pereira & O'Dell in New York…

Trulia's First National Campaign Focuses on Mobile-Minded Women

Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

Draftfcb S.F. Wins Trulia

Real estate site's first agency

Draftfcb San Francisco is the first creative agency for real estate search site Trulia, following a review initiated last August. Seven other shops were in the consideration mix. The marketer has…

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