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Topic: Tremor Video

Publishers Are Responding to Brands' Viewability Concerns A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

July 20, 2014, 6:06 PM EDT

Video Ad Tech Player's Stock Jumps Almost 50% on First Day of Trading TubeMogul priced low in its IPO

TubeMogul's first day on Wall Street started off with a pop of the champagne cork—and was followed by a huge jump in stock price. The ad tech company held its…

July 18, 2014, 1:27 PM EDT

Mobile Video Study Claims Better Performance Than TV But that’s not always a good thing

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if…

July 14, 2014, 3:21 PM EDT

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

Rocket Fuel Revenue Grows by More Than 100% But still no profits at ad tech player

Rocket Fuel continued its growth trajectory last quarter, with revenue more than doubling, the company reported. The digital advertising tech firm generated $85.6 million in the fourth quarter, 113 percent greater…

February 20, 2014, 6:44 PM EST

Infographic: Home Improvement Shoppers Use Online Video More Than TV A lot of how-to, but plenty of ads as well

Tremor Video commissioned Millward Brown Digital and Frank Magid Associates to look at two years of online behaviors for two million Americans. Focusing on a subset of home improvement shoppers, the…

February 17, 2014, 7:22 AM EST

Tremor Launches VideoHub Connect, Its Own DSP Platform will exclusively sell in-stream video

A few weeks after its IPO and even fewer weeks after announcing that it was switching to an all-in-stream, all the time model, Tremor Video is set to announce today…

September 23, 2013, 12:00 AM EDT

YuMe IPO Start Stronger Than Expected AOL news doesn't hurt the share price

YuMe is the latest of several ad tech firms to go public—Tremor has its first earnings call this week, in fact—but an open question is whether it's better to get…

August 7, 2013, 8:10 PM EDT

Tremor Video Goes In-Stream Only, Abandoning Banner Ads CEO cites higher engagement, easier measurability and TV-like buying mechanics

No more banner video for Tremor. The company will announce this afternoon it is moving entirely to in-stream video for the foreseeable future, having phased out its last banner video…

July 29, 2013, 2:54 PM EDT

YuMe Not Among Top Video Ad Firms in U.S. Despite company's size, pre-IPO firm falls below bigger exchanges and networks

Web video ad network YuMe filed for an IPO last week. One eye-popping stat in its S1 notes is that it had more than 257 million monthly unique viewers worldwide…

July 5, 2013, 9:29 PM EDT

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