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Topic: Travel

Marriott Launches Global Creative and Content Marketing Studio Aims to be the go-to brand publisher for travel entertainment

Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands. "We view…

September 29, 2014, 10:33 AM EDT

Ad of the Day: Shatner Croons 'Bohemian Rhapsody' in Spellbinding British Travel Ad Teddy bear tale from the director of 'Meet the Superhumans'

When William Shatner released his first album, The Transformed Man, in 1968, he practically invented the genre of overly dramatic lyrical recitations to music. Of course, it wasn't well received,…

September 25, 2014, 8:07 AM EDT

Is the Airbus A380 This Generation's Concorde? The big plane that's a big flop

When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that…

June 24, 2014, 6:13 AM EDT

Red Roof Inn Discovers Electrical Outlets Are the Most Popular Hotel Room Amenity Flat-screen TVs? Meh

It’s no easy thing for a budget hotel chain to refashion itself as a cool place to crash—especially not when the oldest properties date back to 1972. But while it…

April 29, 2014, 2:49 PM EDT

Cruise Ships Now Depend on Parents Bringing the Kids Along Disney helped change the industry

In the summer of 1951, a passenger aboard the RMS Queen Elizabeth had plenty of things to do. There was shuffleboard, deck tennis, books to borrow from the library. The…

March 13, 2014, 7:39 AM EDT

GoGo Takes Texting Into the Skies Over SXSW New messaging app for fliers

“Hi Mom, I’m calling from 10,000 feet!” GoGo took its SXSW marketing to new heights, shall we say, showing off technology that will bring texting to commercial air travel. The airplane Internet…

March 7, 2014, 7:48 PM EST

Condé Nast Traveler Is Set to Unveil a Fresh New Look Dumping travel-guide approach for lifestyle focus

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy…

February 9, 2014, 9:09 PM EST

The Iconic Journey of the Louis Vuitton Trunk The luggage that lasted 100 years

Though nobody was around to notice it, the world of luxury changed forever on a dingy Paris afternoon in 1837 when a 16-year-old boy, having walked 300 miles from the…

October 16, 2013, 10:25 PM EDT

JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up Mastering the transparency game

JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that…

September 9, 2013, 10:00 PM EDT

Why Do Ireland Tourism Ads Always Show Castles? 30 years later, the same old pile of stones

For the record, the Republic of Ireland boasts 516 castles. Just hold that thought for now. In the wide world of travel marketing, national tourism offices have their work cut out…

August 22, 2013, 7:07 AM EDT

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