Topic: Trader Joe's
Is supporting gay rights good for business?
By Melissa Hoffmann on Jun. 24, 2014 - 10:47 PM EDT
Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found…
JCPenney, Kmart and Staples among them
By Andrew McMains on May. 6, 2013 - 10:18 PM EDT
If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…