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Topic: Toys

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad

With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

Entrepreneur Barbie Is on LinkedIn, and She's Already Way More Connected Than You

But is she good for girls?

The newest high-profile member on LinkedIn probably isn't going to write you a recommendation or endorse you for your propensity for tweeting anytime soon. Probably because she's plastic and can't…

Mattel Experiment Tries to Show That Barbie Isn't as Evil as You Think

How do kids really play with her, anyway?

If you asked a group of women over 25 to name some toys they played with as kids, Barbie would certainly come up. Less so now if you asked a…

Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter

Princesses vs. engineers

GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right…

GoldieBlox Apologizes to Beastie Boys, Saying It Was Naive Rather Than Malicious

Toy company also donates portion of revenue to charity

Four months after it began, the legal battle between GoldieBlox and the Beastie Boys appears to be winding down, as the band has agreed to drop its lawsuit against the…

Barbie's Life Is a Lot Less Perfect in British Artist's Disturbing Photographs

Sam Humphreys asks: "What if?"

Meet Domestic Abuse Barbie, a doll that will not be modeling for Sports Illustrated or appearing in toy stores anytime soon. Sam Humphreys, an artist out of the U.K., has transformed…

Girl From Famous 1981 Lego Ad Has a Few Things to Say About Today's Gendered Toys

Meet Rachel Giordano (again)

We often wonder: Who do the kids in our favorite ads become when they grow up? Well, Lori Day, founder of the Brave Girls Alliance, snagged an interview with the…

6 Toy Ads That Transformed Toys Forever [Video]

Why do kids want the toys they want? Sam Thielman explains

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion…

These 3 Toy Lines Tried Hard But Failed

Too much debt, too dark, too easy to rip off

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company…

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

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