Toys | Adweek Toys | Adweek
Advertisement

Topic: Toys

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie Four British ads remade almost shot for shot

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on…

February 10, 2014, 8:52 AM EST

Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot Felt like 'a win for girls around the world'

Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game…

January 31, 2014, 4:25 PM EST

Crayola Expands Its Palette With Major Push Into Toys This Holiday Six colorful new spots from mcgarrybowen

After years of cornering the market on all things magenta and turquoise, Crayola makes a big, public shift into the toy category with its new "This Holiday, Get Creative" campaign. The…

November 29, 2013, 11:06 AM EST

GoldieBlox Deletes Beastie Boys Song but Not Without a Few Choice Words for the Band Saga ends on non-apology

GoldieBlox went from hero to zero in one short week, putting our ad-loving hearts through a roller coaster of emotions. Now, it's belatedly making amends by removing its parody of…

November 27, 2013, 10:19 AM EST

Potty With Built-in iPad Makes List of the Year's Most 'Oppressive' Toys Play-Doh app, others also get flushed

The Campaign for a Commercial-Free Childhood has chosen this year's five nominees for its annual Toady Award (dis)honoring "Toys Oppressive and Destructive to Young Children." There's a Monopoly game plastered with…

November 22, 2013, 10:38 AM EST

3 Girls Smash Gender Roles to Smithereens in Toy Company's Glorious Debut Ad GoldieBlox flips Beastie Boys' 'Girls'

One of the most anti-feminist songs of the 1980s, "Girls" by the Beastie Boys, is recast as an empowering theme for young women in a new toy ad looking to…

November 19, 2013, 3:39 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 1-8 Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

November 8, 2013, 7:18 AM EST

Did Lego Already Win Christmas With This Fantastic Father-Son Ad? 'Let's build'

Christmas ads are just around the corner, and Lego storms out of the gate with this wonderful TV spot from Amsterdam agency We Are Pi and director Joanna Bailey. There…

November 6, 2013, 9:38 AM EST

Inside the Little Tikes Factory, Where Cut-throat Kids Run the Show Not a lot of job security for adults

A commercial nearly always has a leg up when it stars preschoolers in suits and wingtips spouting business-world cliches. Throw in hipster glasses, coffee mugs, co-worker trash talk and random…

October 24, 2013, 9:52 AM EDT

Advertisement