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Topic: Toys

Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter Princesses vs. engineers

GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right…

April 8, 2014, 3:33 PM EDT

These 3 Toy Lines Tried Hard But Failed Too much debt, too dark, too easy to rip off

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company…

February 16, 2014, 11:25 PM EST

Will Video Game-Toy Hybrids Save the Industry or Eat It? Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

February 16, 2014, 11:11 PM EST

Adweek's Top 5 Commercials of the Week: Nov. 1-8 Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

November 8, 2013, 7:18 AM EST

Lego's Consistency Has Been the Key to Its Success Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

April 15, 2013, 10:10 PM EDT

Marketing to Kids Is an Obstacle Course Less inventory, more restrictions

If you’re advertising in the $1 billion kids marketplace, you’ll need to accommodate a bit more in the way of oversight, both from traditional antagonists like watchdog groups and from…

March 17, 2013, 11:04 PM EDT

First Mover: Bill Phillips The new Men's Health editor on learning to love the Web and how he's not like Dave Zinczenko

Specs Age 43 New gig Editor in chief, Men’s Health Old gig Editor of MensHealth.com What’s it like going over to a print magazine after editing the website for the past few years? I was…

January 14, 2013, 12:02 AM EST

The Spot: Toy Overload Paying for a gift is a lot easier than choosing one in BBH's Christmas ad for Barclaycard

IDEA: It's no secret that holiday shopping, particularly offline, can be hell. Britain's Barclaycard, a credit- and debit-card company, doesn't claim to ease all the pain—just a portion of it.…

November 27, 2012, 4:09 AM EST

Ad of the Day: Scrabble Meet the personalities behind the tiles in Pereira & O'Dell's global brand spots

Gimme a P! Gimme a Q! Gimme a blank square! What's that spell? Nothing. It spells nothing at all. You're useless. If you had an I, you could spell "quip," but that's…

November 16, 2012, 1:48 PM EST

Behind Radio Flyer's New TV Ads Classic red wagon brand playing for scooter market

This month, Radio Flyer started airing TV commercials for the first time in more than 20 years. But that doesn't mean you'll be seeing more of its iconic red wagons…

October 25, 2012, 12:17 PM EDT

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