Advertisement

Topic: Toys

Ad of the Day: Lego Awesomely Leaps Into Toys-to-Life by Way of Joel McHale's House

Batman, Gandalf and Wyldstyle usher in Lego Dimensions

The so-called "toys-to-life" category is about to get an enormous jolt, as Lego and Warner Bros. Interactive have announced their upcoming Lego Dimensions game—and teased it with this entertaining five-minute…

Why the Magic 8 Ball Still Holds Our Fascination

Can a classic toy stay relevant? Signs point to yes

Abe Bookman's toy was a flop. He should have seen it coming. After all, the toy was a fortune-telling device. It was 1950, and for the previous four years, Bookman's company…

Ad of the Day: Lego Finally Makes an Inspiring, Empowering TV Ad for Girls

Imagination meets independence

It's not like Lego hasn't done great ads with girls over the years. In fact, it was ahead of its time. (Everyone has seen the famous "What It Is Is…

The Story of Rubik's Cube, the World’s Most Popular Toy

A perennial puzzle turns 40

The event, in case you missed it, was called the Zonhoven Open. It took place in Belgium last March, and it witnessed 18-year-old Mats Valk do something remarkable. The lanky…

Hot Wheels Climbs In for Vanguard's Third Fun, Furious Stop-Motion Toy Car Chase

Driven to fantasy

IDEA: Vanguard Pictures won plenty of fans with its first two, unbranded Nitro Warriors films—see them here and here—exquisitely made stop-motion shorts that showed toy cars in wonderfully frenetic car…

Ad of the Day: GoldieBlox Spoofs 'This Is Your Brain on Drugs' in Egg Spot for Easter

Princesses vs. engineers

GoldieBlox is back, and this time, the brand's girl-power message is targeted directly at grownups. In a clever nod to the iconic "This Is Your Brain on Drugs" campaign (and right…

These 3 Toy Lines Tried Hard But Failed

Too much debt, too dark, too easy to rip off

The road most connected toy lines have traveled is ... well, let’s just say it’s paved with good intentions. A sampling of valiant efforts: Take Teddy Ruxpin. In 1985, a company…

Will Video Game-Toy Hybrids Save the Industry or Eat It?

Trend could a bubble or the future of playtime

Until recently, your kid’s brain has been the best place to stage battles between Spider-Man and Skeletor. But technology has made this a brave new world, and digital architects have…

Adweek's Top 5 Commercials of the Week: Nov. 1-8

Love, war, music and plenty of early holiday cheer—vote for the week's best spot

It's been a particularly strong week for commercials. But which one was the best? Below, we've got five great contenders. Was it the latest Call of Duty spot starring Megan Fox…

Lego's Consistency Has Been the Key to Its Success

Getting girls was the tricky part

Few things are as important to a toy brand like Lego as consistency. No matter how many fancy licensing deals that brand has inked with the latest entertainment franchise (see…

Advertisement