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Topic: Toys

This Fun, Fan-Made Star Wars Ad Introduces a Bunch of Toys From Rogue One

Lucasfilm leverages the Tongal community

So, it's no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films…

Fisher-Price's Delightful Concept Video Imagines the Tech-Heavy, Screenless Toys of 2025

Digital play with a 'preserved human connection'

It's a tension many modern parents feel daily when it comes to their children's playtime: how to balance screenless, imaginative, physical play with the irresistible draw and addictive sensory thrill…

Creator of Beanie Babies Just Made Its First-Ever TV Spot, for This Brand-New Product

Meet the Peek-A-Boos

Beanie Babies, introduced in 1991, were once the hottest toys in the world. Yet they managed to get so popular without benefiting from a single TV commercial (aside from a…

Mattel Wins Praise for Having a Boy in This Barbie Ad, but There's More to the Story

Moschino Barbie's lauded spot is a 'fauxmercial'

The Moschino Barbie, a collector's edition Barbie doll featuring clothes designed by the  Moschino fashion label, is already sold out. But that didn't stop Moschino and Mattel from making an…

This Heartwarming Ad for Vintage Toys is Absolutely Not Going Where You Think It's Going

When your inner child wins over your actual one

In this spot for Dallas Vintage Toys by ad agency Dieste, a father helps his young son build a robot costume out of cardboard, old washing-machine hose, aluminum foil and…

This 2-Minute Toy Ad Reminds You How Epic and Exciting a Kid's Imagination Can Be

Big action on a low budget from The Variable

As an adult, the best part of watching kids play with toys is trying to picture how it all must look in their heads. The power of imagination is a…

Ikea Lovingly Turned These 10 Children's Drawings Into Actual Plush Toys

Winning designs will raise money for kids' charities

To help create this year's lineup of Soft Toys for Education, global retailer Ikea turned to crayon-wielding kids around the world. The 10 winning entries have been recreated in loving detail…

Whoa, This Weird Retro Ad Imagines Birdman as a Real Action Figure

Best Picture winner gets its second wind

Last fall, Fox Searchlight gave away limited-edition Birdman action figures as part of its marketing for the movie. Now, the Best Picture Oscar winner is reopening in cinemas—and getting a…

Meet the Doll That's Proportioned Like a Real Woman, and Comes With 'Imperfection' Stickers

Cellulite, moles, grass stains and more

She's just like the iconic Barbie, but normal. The Lammily doll has the proportions of an average 19-year-old woman's body, based on data from the CDC—unlike the Barbie doll, whose proportions…

GoldieBlox Hammers Barbie-Style Dolls in This Creepy-Cool Homage to Apple's '1984'

Smashing the patriarchal beauty standard

GoldieBlox is back with a charged ad aimed once again at tackling sexism in children's toys. The spot, which is structured much like Apple's famed "1984" commercial, features young girls…

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