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Topic: Tourism

Ad of the Day: Brand USA

Roseanne Cash sings for America in the country's first major tourism campaign overseas

It's a daunting client to have—the United States of America. And yet, undaunted, JWT this week unveiled the first comprehensive tourism marketing campaign for the U.S. aimed at overseas visitors.…

Euro RSCG Bows Atlantic City Campaign

Effort eschews casinos for beaches, spas

Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do…

Tourism Ads for Lazy People

Don't feel like traveling? Check out these destinations closer to home

"Bored? Scroll the infinite pages of the Internet. A refreshing way to waste the day!" That headline tops one of H. Caldwell Turner's amusing "Travel Posters for Lazy People" over…

Draftfcb Interns Break Through With Jamaica Wallscapes in NYC

Greenhouse newbies score big

At some agencies, interns get thrown in the dungeon for getting the coffee orders wrong. Not so at Draftfcb in New York, where a couple of interns from the Miami…

Gallery: Draftfcb's Jamaica Wallscapes

North Dakota Baffled by Outcry Over Tourism Ad

'Arrive a guest. Leave a legend' execution is pulled

North Dakota. What happens there, stays there … for a few days. Then it gets bounced from the state's Facebook page and expunged from the tourism division's online catalog. Such…

'Airplane!' Director Helms New Ad for Wisconsin Tourism

David Zucker returns to his home state

You probably laughed uproariously at Airplane! and The Naked Gun. By contrast, you might potentially smile ever so slightly (or not) at director David Zucker's latest effort—a 30-second tourism commercial…

Swiss Village Posts Profile Pictures of Its Facebook Fans Around Town

Obermutten, pop. 79, has 12,000 fans and counting

Here's a clever little tourism stunt: The tiny village of Obermutten in the Graubünden area of Switzerland has gotten itself a sizable online following—putting itself on the map for would-be…

Pittsburgh Will Pay You $100,000 If You'll Just Please Move There

City resorts to plain bribery

How much money would it take to lure you to move to Pittsburgh? How about $100,000? Some wags in SoHo would probably say no amount is enough. STFU, SoHo! The…

Tourism Ad Makes Switzerland Look Lovely, If You're an Ant

'Weather prophet' Martin Horat is covered in them

Cancel the picnic in Switzerland! I used to feel neutral about the place, but as you can see in this tourism spot from Leo Burnett, it's overrun with ants. Watch…

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