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Topic: Tourism

Don't Know Much About Curacao? Here's How Its Tourism Board Plans to Change That

New campaign targets 'innovative tourists' from U.S.

If you're an American who knows next to nothing about the Caribbean island of Curacao (other than perhaps a vague familiarity with its namesake blue liqueur), you're not alone. There's…

Should Niagara Falls Be Named the 8th Wonder of the World?

Cheeky campaign from McCann Canada

Would you be more likely to visit Niagara Falls if it were named the eighth wonder of the world? That's what McCann Canada and the Tourism Partnership of Niagara are hoping.  A…

Ad of the Day: Tourism Stunt Gets People to Call the Quietest Place in Switzerland

Jung von Matt's latest offbeat idea for Graub√ľnden

Sometimes, it takes an entire village … to answer the telephone. To wit: Tschlin, a bucolic community nestled in the majestic mountains of eastern Switzerland's Graubünden region, is famed for being…

How Travel Writing Evolved Into Travel Blogging, and What Brands Get From Both

Destinations turn to niche influencers with trusted tastes

For decades, attracting travel writers to your destination meant countless hours of PR cajoling and coordination, followed by month after month of waiting for the story to hit the pages…

South Bend Apologizes for Lifting Salt Lake's Tourism Campaign Almost Wholesale

'There's Nothing to Do' work is practically a carbon copy

There are imitations, and then there are copies. Unfortunately, Visit South Bend's new tourism and convention advertising is the latter—a pretty blatant knockoff of a well-received 2015 campaign by Visit…

Ad of the Day: A Blind American Tours Quebec in This Clever, Inspired Tourism Ad

Lg2's Danny Kean spot goes viral

It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your…

Milton Glaser Is Famous for the 'I Love New York' Logo. How Did He Do With Rhode Island?

Some Ocean State natives critical of campaign

Rhode Island has unveiled a new logo from Milton Glaser, the designer behind New York's iconic "I Love New York" identity, as part of the state's new tourism campaign from…

Why New Orleans Tourism Is Soaring 10 Years After Katrina

A vigorous recovery, driven first by empathy and now by enthusiasm

As the world's media trains its lens on New Orleans for the 10th anniversary of Hurricane Katrina tomorrow, stories have focused both on the tragedy and on the city's comeback.…

Why JWT's Chairman Wants to Talk About Rhode Island Tourism

Bob Jeffrey lends a hand on small-budget assignment

So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review? The account is a small one by big-agency standards—an annual budget of $5 million—and surely there are sexier…

See Why Visiting This L.A. Suburb Is Like Stepping Into a Wes Anderson Film

Wallop Creative's spot-on spoof for Claremont, Calif.

Nestled on the eastern border of bustling Los Angeles, there's a picturesque suburb that, according to Vancouver-based agency Wallop Film, is one of the "best-kept secrets of L.A." Claremont, Calif.—a college…

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