Topic: Tourism
Everyone's favorite British Claymation characters are famously fond of taking trips to far-flung places. In their first Oscar-nominated short, Wallace (a known Wensleydale enthusiast) and Gromit spend a bank holiday traveling…
The Mayans may have predicted the end of the world in December but Belize, home to ruins belonging to those Mesoamericans, is planning for life beyond. The Central American country…
This week, long-lost lovers got knocked off their feet by new appliances, Dewar's demonstrated that you needn't have a Y chromosome to enjoy a "drinking man's scotch," and smartphones went…
This week, a tablet computer became a child's playground, Eddie Money went from rock 'n' roll to bittersweet, and Jack Bauer executed some moves in the kitchen (presumably after saving…
New Zealand, also known as "the Canada of Australia," is famous for a few specific things: sheep, Sauvignon Blanc and as of the last decade, The Lord of the Rings.…
CANNES, France—A risky tourism campaign that turned Sweden's official Twitter account over to its citizens, sometimes with questionable results, fought back a flood of bad press to win a Cyber…
New Yorkers have an opinion about everything. True to form, when it comes to the "I ♥ NY" logo, some say they want it left alone. New summer tourism commercials replace…
It's a daunting client to have—the United States of America. And yet, undaunted, JWT this week unveiled the first comprehensive tourism marketing campaign for the U.S. aimed at overseas visitors.…
Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do…
There isn’t much that could be worse for a country’s tourism industry than a revolution. But Tunisia, currently limping back to life post-revolution, is making lemonade out of some seriously…
