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Topic: Tourism

Why New Orleans Tourism Is Soaring 10 Years After Katrina

A vigorous recovery, driven first by empathy and now by enthusiasm

As the world's media trains its lens on New Orleans for the 10th anniversary of Hurricane Katrina tomorrow, stories have focused both on the tragedy and on the city's comeback.…

Why JWT's Chairman Wants to Talk About Rhode Island Tourism

Bob Jeffrey lends a hand on small-budget assignment

So why is JWT's Bob Jeffrey calling Adweek about Rhode Island's tourism review? The account is a small one by big-agency standards—an annual budget of $5 million—and surely there are sexier…

See Why Visiting This L.A. Suburb Is Like Stepping Into a Wes Anderson Film

Wallop Creative's spot-on spoof for Claremont, Calif.

Nestled on the eastern border of bustling Los Angeles, there's a picturesque suburb that, according to Vancouver-based agency Wallop Film, is one of the "best-kept secrets of L.A." Claremont, Calif.—a college…

This Indie Band Sang About Tennessee at 35,000 Feet on a Southwest Flight

Taking the state's tourism campaign up a notch

Passengers of a Southwest Airlines flight traveling from Dallas, Texas, to Memphis, Tennessee, were treated to some unusual in-flight entertainment Tuesday. When the plane reached 35,000 feet, indie rock band…

Ad of the Day: Mary Todd Joins MiniAbe in Officer and a Gentleman Spoof for Illinois

Whisked away for fall fun

MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state's tourism office. But he settles down in the latest spot…

Who Exactly Is Seeing Your Pricey Times Square Billboard?

Stats on some of the most expensive ad space in the world

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's tourist mecca can…

Is Dallas Commercializing the Kennedy Assassination?

Half a century later, the city struggles to define its brand

The tagline on the Visit Dallas home page says it all: “Dallas: Big Things Happen Here.” Perhaps at no time more than today—the 50th anniversary of President Kennedy’s assassination—will those words…

Ad of the Day: Illinois Tourism Loses Its Mind With a Tiny, Screaming, Hilarious Abe Lincoln

Honestly odd

You have to hand it to the Illinois Office of Tourism and JWT Chicago. They're not being overly precious with the image of Abraham Lincoln. The Land of Lincoln rolled out…

Why Do Ireland Tourism Ads Always Show Castles?

30 years later, the same old pile of stones

For the record, the Republic of Ireland boasts 516 castles. Just hold that thought for now. In the wide world of travel marketing, national tourism offices have their work cut out…

Ad of the Day: VisitEngland

Wallace and Gromit holiday at home when grander plans go awry

Everyone's favorite British Claymation characters are famously fond of taking trips to far-flung places. In their first Oscar-nominated short, Wallace (a known Wensleydale enthusiast) and Gromit spend a bank holiday traveling…

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