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Topic: Tostitos

Tostitos' NFL Sponsorship Gets Salty and Cheesy With Eagles Coach Chip Kelly

He's not the league's official chip

Tostitos would like you to know that Chip Kelly, head coach of the Philadelphia Eagles, is not the official chip of the NFL—because Tostitos is. Goodby, Silverstein & Partners is out…

New Title Game Sponsorship Could Cost Up to $35 Million

IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

Election-Themed Tostitos Ad Greeted With Bipartisan Ridicule

Season's dumbest spot?

Here's the frontrunner for 2012's most inane election-themed ad brought to you by a brand that has nothing to do with politics. If Democrats and Republicans would just share a…

IVillage Gamifies Publishing With Rewards Program

Tostitos signs on as first brand partner

From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of…

Ad of the Day: Tostitos

A talking spokesbag with a troubled past gets corny in TBWA's new spots

Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign. The commercials…

Frito-Lay dancing with Vimeo in breakout ad

The Web's newest browser-busting video ad is noteworthy for two reasons. First, it's absolutely gorgeous. Second, it's not on YouTube. Instead, Tostitos parent company Frito-Lay turned to video…

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