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Topic: Tostitos

New Title Game Sponsorship Could Cost Up to $35 Million IEG, Kantar clients will pay twice as much to back 2015 college football championship

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring…

January 7, 2013, 5:17 PM EST

Election-Themed Tostitos Ad Greeted With Bipartisan Ridicule Season's dumbest spot?

Here's the frontrunner for 2012's most inane election-themed ad brought to you by a brand that has nothing to do with politics. If Democrats and Republicans would just share a…

August 27, 2012, 7:56 AM EDT

IVillage Gamifies Publishing With Rewards Program Tostitos signs on as first brand partner

From check-in apps to social TV campaigns, companies and brands love handing out badges as a back-pat for user engagement. But do users even care for a digital version of…

April 24, 2012, 12:01 AM EDT

Ad of the Day: Tostitos A talking spokesbag with a troubled past gets corny in TBWA's new spots

Remember that time you were high at a friend's house and had a conversation with a bag of tortilla chips? Odds are they were Tostitos, suggests a new campaign. The commercials…

January 3, 2012, 10:45 AM EST

Frito-Lay dancing with Vimeo in breakout ad

The Web's newest browser-busting video ad is noteworthy for two reasons. First, it's absolutely gorgeous. Second, it's not on YouTube. Instead, Tostitos parent company Frito-Lay turned to video…

March 2, 2010, 7:58 AM EST

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