Topic: Todd Pendleton

Samsung's 6 Greatest Marketing Moments on Todd Pendleton's Watch

U.S. CMO exits after 4 fruitful years

Samsung, in four years under U.S. marketing leader Todd Pendleton, went from an also-ran to a household name. With "The Next Big Thing Is Here" campaign in 2011, which slyly punched…

Agency of the Year: How R/GA Dominated Digital by Finding Its TV Groove

Going big with Beats showed the shop's modern storytelling mastery

In hindsight, it's no surprise that one of the best ads of 2014 came from an unlikely corner of the advertising world: digital agency R/GA. "The Game Before the Game," for…

Samsung Tells the Story Behind the Selfie That Ate Hollywood (and Twitter)

It pays to be nimble

Samsung marketing chief Todd Pendleton attributes much of the brand’s marketing success to moving quickly and seizing opportunities on the fly. That’s not to say that the company doesn’t plan its…