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Topic: Toby Byrne

Fox Finishes Upfront Sales Strong Thanks to Interest in New Shows Like Lethal Weapon

Network had big CPM, volume gains

After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around. The Fox Networks Group—which includes Fox, Fox Sports, FX, FXX, National…

The 5 Buzziest Television Trends That Defined This Year's Upfronts

From digital disruption to Kiefer Sutherland

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others)…

Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

Slams 'non-premium, subprime' digital video

Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they…

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

FX CEO Says 'Human Curation' Is Still More Important Than Data

Targeting can only get advertisers so far

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their…

Here's Why the Scatter Ad Market for Broadcast TV Is So Strong This Fall

Fox says spending is up 60%

Linear TV ratings may be falling, and upfront volume was largely down across the board this year, but broadcast ad sales divisions couldn't be happier as the year winds down. That's…

NFL's Dawn Hudson Tops the Adweek 50 List of Vital Leaders in Tech, Media and Marketing

See all of this year's most indispensable execs

Selecting the Adweek 50 each year gets progressively harder simply because the businesses we cover are increasingly fragmented and nuanced—making it more complicated to identify those who really stand out…

Fox Is Done With 2014-15 Upfront Sales

Volume down, pricing up about 3%

Fox is essentially done with its upfront sales, according to a source, gaining pricing increases of 2.5-3.5 percent but losing volume after a rough 2013-14 season in which ratings for…

Networks Will Write Discounted C7 Deals, but Not Everyone's Biting

Fox scores a major get as metrics for makegoods become more complex

Even with Kevin Reilly out at the News Corp broadcaster and ratings declines from an aging American Idol, Fox has managed to score a serious deal: GroupM, arguably the biggest…

Fox Sports 1 to Launch Aug. 17

News Corp. takes the wraps off its bid to take share from ESPN

After months of speculation—and 15 years of behind-the-scenes machinations—Fox Sports on Tuesday officially announced plans to launch a national cable sports network. And while the ultimate goal is to topple…

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