Advertisement

Topic: Time Inc

Speed, Quantity and Multiplatform Distribution Are Driving People.com's Crazy Traffic Growth

Its print-digital divide is gone

People.com says it's been experiencing record-breaking traffic growth, thanks to a strategy that emphasizes speed and quantity without sacrificing original, quality reporting. People and Entertainment Weekly digital editorial director Will…

Google Opens Exclusive Video Ad Market for Select Publishers and Brands

Only premium need apply

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad…

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)

Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

Publishers Fête the Holiday Season

Condé heads to the Met, Time Inc. stays close to home

With holiday season in full swing, publishers have been gathering around the city to toast their various magazines. While the low-key trend of years past persisted in many corners, other…

Condé Nast, Hearst Increase Ad Pages in 2013

Time Inc.'s InStyle wins fashion paging game

2013 has come to a close—at least for the publishers of monthly magazines, who are beginning to report their full-year ad page and revenue numbers now that December issues are…

Sports Illustrated Is Testing a New Type of Paywall

What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

Sen. Rockefeller Looks Into How Web Surveys and Sweeps Aid Data Brokers

Condé Nast and Time Inc. sites included in probe

Trying to determine where data brokers get personal information about consumers, Sen. Jay Rockefeller (D-W.Va.) queried 12 personal finance, health, and family-focused websites that collect and share visitors' information from…

Time's Rick Stengel Reportedly Leaving for State Dept.

Nancy Gibbs to replace him

Rick Stengel, the managing editor of Time magazine, is planning to leave Time Inc. for the U.S. State Department. According to Capital New York and Politico, “sources familiar with the…

New Time Inc. CEO Joe Ripp Is a Familiar Face

He worked at the unit and subsidiaries from 1985-2004

The waiting game is finally over. Today, Time Warner said former CFO Joseph Ripp will succeed Laura Lang as the CEO of its soon-to-be spun off publishing division Time Inc. He…

Time Inc. and Sprint Team Up to Conquer Mobile Ads

Marrying content with targeting

Mobile advertising has lagged consumer behavior, but now Time Inc. and Sprint have struck a wide-ranging deal to crack the burgeoning market. The deal lets the No. 1 U.S. magazine publisher…

Advertisement