Topic: Timberland

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Another short-form video tool for brands

Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop. As part of the photo-sharing…

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Starcom takes on $100 million in spending

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five…

Sperry's Top-Sider Battles a Flotilla of Imitators

The storied 'boat shoe' not just for boatmen anymore

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck…

Martin Agency Reunites With Bootmaker

Shop to create ads for Hyperion line

Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after…