Topic: Timberland

Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

Crate and Barrel, Timberland and Macy’s hope so

There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in…

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Another short-form video tool for brands

Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop. As part of the photo-sharing…

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Starcom takes on $100 million in spending

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business. Publicis Groupe's Starcom is taking on media planning and buying for five…

Sperry's Top-Sider Battles a Flotilla of Imitators

The storied 'boat shoe' not just for boatmen anymore

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck…

Martin Agency Reunites With Bootmaker

Shop to create ads for Hyperion line

Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after…