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Topic: Tim Armstrong

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

May 8, 2014, 6:50 PM EDT

AOL Benefits Back After 'Distressed Baby' Outrage Armstrong apologizes, but is that enough?

AOL has restored benefits that CEO Tim Armstrong initially said were cut in part because of the expense of “distressed babies” born to workers’ families. Still, the outrage over his…

February 10, 2014, 12:31 PM EST

AOL Enjoys Strong Q4 Earnings Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

February 6, 2014, 10:34 AM EST

AOL to Acquire Personalization Tech Firm Gravity Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

January 23, 2014, 9:36 AM EST

Patch Dying? Then Why Is It Hiring? AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close. In fact,…

December 16, 2013, 3:19 PM EST

AOL Reorgs Sales Around Global Categories Jim Norton's role expanded

AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars. Jim Norton,…

December 16, 2013, 11:36 AM EST

AOL Urges Industry to Embrace Programmatic Buying But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

September 23, 2013, 9:22 PM EDT

Yahoo Hires Former AOL Exec to Run Ad Business Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

September 3, 2013, 1:26 PM EDT

6 Hyperlocal Failures That Foreshadowed AOL Patch's Woes Layoffs latest in a six-year trend of bad news

The digital hyperlocal news model took yet another hit today with AOL Patch laying off some 500 employees, nearly half of the business unit's workforce. But it's not exactly shocking…

August 16, 2013, 5:33 PM EDT

AOL CEO Says He Apologized to Fired Patch Employee Tim Armstrong sends staffers a memo on the firing

AOL CEO Tim Armstrong said in a memo to staffers on Tuesday that he has apologized to the Patch exec he fired during a company call on the state of the…

August 13, 2013, 5:51 PM EDT

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