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Topic: Tim Armstrong

AOL, Publicis Group Expand Partnership Into Programmatic Video Agencies can tap into premium reserve and private marketplaces

AOL and Publicis Groupe said on Monday that they are expanding their six-year partnership into programmatic video and linear TV. The move will give VivaKi and all agencies under the…

September 29, 2014, 12:50 PM EDT

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

September 26, 2014, 2:52 PM EDT

Tim Armstrong: AOL Aims to Wise Up the Online Ad Space Too much emphasis on last-click data

AOL chairman and CEO Tim Armstrong on Thursday told Adweek that the wealth of available consumer data will help the industry evolve beyond attributing the bulk of advertising value to last-click…

May 8, 2014, 6:50 PM EDT

AOL Benefits Back After 'Distressed Baby' Outrage Armstrong apologizes, but is that enough?

AOL has restored benefits that CEO Tim Armstrong initially said were cut in part because of the expense of “distressed babies” born to workers’ families. Still, the outrage over his…

February 10, 2014, 12:31 PM EST

AOL Enjoys Strong Q4 Earnings Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

February 6, 2014, 10:34 AM EST

AOL to Acquire Personalization Tech Firm Gravity Data company promises publishers higher engagement

AOL has agreed to acquire Gravity, a Los Angeles, Calif.-based technology company which aims to improve content discovery through vast reams of user data. According to The Wall Street Journal,…

January 23, 2014, 9:36 AM EST

Patch Dying? Then Why Is It Hiring? AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close. In fact,…

December 16, 2013, 3:19 PM EST

AOL Reorgs Sales Around Global Categories Jim Norton's role expanded

AOL says brands are finally ready to do more than pay lip service to going global. So it’s reorienting its sales service to help better capture those global dollars. Jim Norton,…

December 16, 2013, 11:36 AM EST

AOL Urges Industry to Embrace Programmatic Buying But 'upfront' falls short on urgency, big deals

AOL wants to go fully programmatic. The big open question is, does anyone else? And furthermore, what happens when you throw an upfront without offering anything concrete for sale? Those were some…

September 23, 2013, 9:22 PM EDT

Yahoo Hires Former AOL Exec to Run Ad Business Ned Brody is Marissa Mayer’s new svp of the Americas

Yahoo has officially tapped Ned Brody—who held a number of executive titles for AOL during the last decade—to run its ad sales for North America and South America. The announcement…

September 3, 2013, 1:26 PM EDT

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