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Topic: Tiffany Rolfe

How a New Branded Content Shop Plans to Break Out of the Agency Model

The Pub pitches its multichannel expertise

Here comes yet another player in the realm of branded content, this one with a focus on publishing. The Pub, a new venture from strategic consultancy Co:Collective, opens with clients…

Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders

McCann's Rob Reilly explains the AICP Awards campaign

The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in…

What Advertising Do You Admire and Why?

Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

4A's Conference: Brief Questions Yield Simple Truths

What would you change? What's essential?

Sometimes the simplest questions yield the most interesting answers. Such was the case today at the 4A's Transformation Conference in Beverly Hills, Calif. In separate panel discussions, ad industry leaders ticked…

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