Tiffany Rolfe | Adweek Tiffany Rolfe | Adweek
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What Advertising Do You Admire and Why? Creative chiefs at 4A's confab cite an app, packaging, TV ads

A simple question elicited varied responses today during a panel presentation at the 4A's Transformation conference: What work do you admire and why? For Co: Collective's Tiffany Rolfe, it's app that…

March 11, 2013, 8:41 PM EDT

4A's Conference: Brief Questions Yield Simple Truths What would you change? What's essential?

Sometimes the simplest questions yield the most interesting answers. Such was the case today at the 4A's Transformation Conference in Beverly Hills, Calif. In separate panel discussions, ad industry leaders ticked…

March 28, 2012, 4:09 PM EDT

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