third-party ad platform | Adweek third-party ad platform | Adweek

Topic: third-party ad platform

Retailers as Ad Networks Amazon is the latest brand to repackage its audiences for display ads

Amazon built all sorts of buzz and intrigue during Advertising Week this month by touting its third-party ad platform. But what the e-commerce giant is doing isn’t actually all that…

October 30, 2012, 4:53 AM EDT