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Topic: Thailand

Thailand Does It Again With This Brutal and Beautiful Ad About Kindness

Mobile brand TrueMove's epic WWII spot

Thai mobile company TrueMove, which you'll remember from the world-famous "Giving" spot in 2013, is back with another gem—a stirring, cinematic spot in which the daughter of a charity worker…

This Ink Made From Smokers' Lungs Increased Interest in Quitting by 500%

A morbidly effective campaign from BBDO Proximity Thailand

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent…

The Boy Garbage Collector in This Thai Ad Will Sweep Up the Pieces of Your Shattered Heart

Not literally

If you've arrived at this ad without having seen Ogilvy's previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues…

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music

Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

DTAC’s Thailand Baby Video Goes Viral

Tech marketer tries emotional spot

Thailand mobile phone company DTAC struck gold this week on the Adweek/VidIQ top 10 chart with its sob-inducing "Power of Love" spot. The two-minute clip—which is new to the chart…

Thailand Does It Again With an Ad That Will Leave You Bawling Like This Baby

Grab some tissues and your phone charger

We've all been there, as a father, family member or designated baby holder. Mom hands off her bundle of joy to you as she grabs four minutes of alone time…

Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad

Give more, and get more back

They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about…

Need a Good Cry? These Beautiful Short Films About Strong Women Should Do the Trick

Stellar long-form ads from Thailand

"My Beautiful Woman" is a series of three short ad films totaling 20 minutes of running time. And while that might sound like an eternity on YouTube, in this case…

Watch the Thai Commercial That Has Half the World Sobbing Uncontrollably

Can you handle it?

Looking for a tear-jerker today? Thai mobile company TrueMove has got you covered with this story of a noodle seller whose generous act toward a young boy with a sick…

Dunkin' Donuts Apologizes for Blackface Ad, but Not Everyone Is Sorry

'What's the big fuss?' asks the franchisee

Dunkin' Donuts in Thailand has just seen a 50 percent bump in sales on the heels of a new print, TV and Facebook ad campaign, and the CEO of the…

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