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Topic: Thailand

Thai Brand Apologizes for Blackface Ad That Said 'You Just Need to Be White to Win'

Skin-whitening spot is pulled

A Thai company has apologized for producing an ad for a skin-whitening product that featured a woman in blackface and suggested people with dark skin are losers. The company, Seoul Secret,…

This Sexy Bra Ad Got 16 Million Views, but Not for the Reasons You'd Expect (SFW)

Making viewers do a double-take

The element of surprise is always useful in advertising storytelling, and this Thai commercial for Wacoal Mood bras certainly brings the unexpected—which has helped the spot tally almost 16 million…

Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

Ink with a digital touch for Thai tourism

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across. So, the Tourism Authority of Thailand came…

Thailand Does It Again With This Brutal and Beautiful Ad About Kindness

Mobile brand TrueMove's epic WWII spot

Thai mobile company TrueMove, which you'll remember from the world-famous "Giving" spot in 2013, is back with another gem—a stirring, cinematic spot in which the daughter of a charity worker…

This Ink Made From Smokers' Lungs Increased Interest in Quitting by 500%

A morbidly effective campaign from BBDO Proximity Thailand

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent…

The Boy Garbage Collector in This Thai Ad Will Sweep Up the Pieces of Your Shattered Heart

Not literally

If you've arrived at this ad without having seen Ogilvy's previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues…

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music

Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

DTAC’s Thailand Baby Video Goes Viral

Tech marketer tries emotional spot

Thailand mobile phone company DTAC struck gold this week on the Adweek/VidIQ top 10 chart with its sob-inducing "Power of Love" spot. The two-minute clip—which is new to the chart…

Thailand Does It Again With an Ad That Will Leave You Bawling Like This Baby

Grab some tissues and your phone charger

We've all been there, as a father, family member or designated baby holder. Mom hands off her bundle of joy to you as she grabs four minutes of alone time…

Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad

Give more, and get more back

They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about…

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