Topic: Thailand

This Motorcycle Helmet Detects Crashes and Instantly Reports the Rider's Location

Another invention from BBDO Bangkok

In Thailand, 80 percent of people killed in road accidents are riding motorcycles. Now, one agency hopes its new invention could literally mean the difference between life and death.  The "Helpmet"…

This Ingenious Dinner Plate, Invented by an Ad Agency, Can Lighten a Meal by 30 Calories

Check out BBDO Bangkok's AbsorbPlate

Some of the best food on Earth is pretty greasy, so one agency in Thailand has come up with a simple way to lighten things up. BBDO Bangkok partnered with the…

PETA Opened a High-End Leather Store, but Inside the Goods Was Something Horrible

Impressive stunt isn't just empty shock tactics, for a change

Today in Horrible Things that Defy Imagining, Ogilvy & Mather Bangkok teamed up with PETA to give leather shoppers the fright of their lives.  In "Behind the Leather," we're introduced to…

BBDO Cleverly Engineers a Mosquito-Repellent Motorcycle Exhaust Pipe

Special filter helps fight disease

Think of it as a citronella candle on wheels. Mosquito-borne illnesses are a growing issue in Thailand's slums, with the incidence of dengue fever tripling in 2015. To battle the glut…

Thai Brand Apologizes for Blackface Ad That Said 'You Just Need to Be White to Win'

Skin-whitening spot is pulled

A Thai company has apologized for producing an ad for a skin-whitening product that featured a woman in blackface and suggested people with dark skin are losers. The company, Seoul Secret,…

This Sexy Bra Ad Got 16 Million Views, but Not for the Reasons You'd Expect (SFW)

Making viewers do a double-take

The element of surprise is always useful in advertising storytelling, and this Thai commercial for Wacoal Mood bras certainly brings the unexpected—which has helped the spot tally almost 16 million…

Leo Burnett Invents Temporary Tattoos that Scan Like QR Codes

Ink with a digital touch for Thai tourism

At international tourism expos, competition to attract attention from foreign tourists is high—and most vendors still rely on flyers to get the message across. So, the Tourism Authority of Thailand came…

Thailand Does It Again With This Brutal and Beautiful Ad About Kindness

Mobile brand TrueMove's epic WWII spot

Thai mobile company TrueMove, which you'll remember from the world-famous "Giving" spot in 2013, is back with another gem—a stirring, cinematic spot in which the daughter of a charity worker…

This Ink Made From Smokers' Lungs Increased Interest in Quitting by 500%

A morbidly effective campaign from BBDO Proximity Thailand

Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its recent…

The Boy Garbage Collector in This Thai Ad Will Sweep Up the Pieces of Your Shattered Heart

Not literally

If you've arrived at this ad without having seen Ogilvy's previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues…