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SXSW Expects 28K Attendees This Year—With or Without a 'Highlight' Interactive festival gets bigger and noisier

South by Southwest is expecting a crowd of 28,000 for the interactive portion of its 11-day tech, film and music festival, a SXSW rep told Adweek. That's 3,500 attendees more…

March 6, 2013, 4:59 PM EST

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