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Topic: Television

Broadcast TV Will Try Not to Suck This Summer Ambitious scripted slate

Once contented to hang up the “gone fishing” sign and stockpile their summer schedules with lowest common denominator reality fare, the broadcast TV networks are taking a decidedly different approach…

June 2, 2013, 11:13 PM EDT

When Will There Be One Metric for All Screens? Get used to low accuracy

The dream of every client and media agency is simple: one metric that works across every single screen—television, tablet, smartphone, computer. But, either ironically or inevitably, depending on who you…

May 26, 2013, 10:57 PM EDT

Is Cable Finally Getting Parity With Broadcast? Both are changing

On Monday, top executives at both NBC and Fox upfronts did something you don’t usually see in a network presentation. They admitted they weren’t happy with their product, either. “We…

May 19, 2013, 11:07 PM EDT

Forecast: Scatter Sags, but There’s Light at the End of the Tunnel Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months. In…

May 3, 2013, 1:57 PM EDT

Chris Bosh Has a Media Plan Better than yours

Age 29 Accomplishments Power forward-center for the Miami Heat, currently the defending NBA champions (currently in the first round of the playoffs); eight-time NBA All-Star; gold medalist at the 2008 Summer…

April 25, 2013, 11:24 PM EDT

CNBC Gets Serious About Web Video With Puppets and Bacon Tacos Going lighter and broader

When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right? OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take viewers,…

April 21, 2013, 11:59 PM EDT

Twitter Inks Content Partnership Deal With BBC America Latest of several positioning moves made by the company this week

In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a…

April 19, 2013, 1:11 PM EDT

Twitter Reportedly Seeking TV Deals With Viacom, NBCU Advertising would run next to video content, with revenues split

In a quest to add high-quality video content to its text-based offerings, Twitter is trying to close partnership deals with Viacom and Comcast's NBCUniversal, Bloomberg reported, citing unnamed sources close…

April 16, 2013, 10:04 AM EDT

Maisie Williams Avoids Watching Game of Thrones With Her Parents 'I found it really awkward'

Specs Who Maisie Williams Age 15 Accomplishments Plays Arya Stark on HBO’s Game of Thrones; signed on for lead in forthcoming We Are Monsters; played Loren Caleigh in the BBC miniseries The Secret…

April 14, 2013, 11:05 PM EDT

Why David Mamet Wants to Direct Ads Again The Pulitzer Prize winner on his admiration for salesmen, and whether advertising can be art

Specs Who David Mamet Age 65 New gig Commercial director, Aéro Film Other gigs Playwright, screenwriter, film director, essayist You've signed with Aéro Film to direct ads again. Why now? Well, I like to work. And…

April 7, 2013, 11:13 PM EDT

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