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Topic: Television

Forecast: Scatter Sags, but There’s Light at the End of the Tunnel Magna Global report eyes 2014 rebound

The scatter market may not be as strong as media conglomerates are reporting, but according to Magna Global, things should begin to pick up speed over the next several months. In…

May 3, 2013, 1:57 PM EDT

Chris Bosh Has a Media Plan Better than yours

Age 29 Accomplishments Power forward-center for the Miami Heat, currently the defending NBA champions (currently in the first round of the playoffs); eight-time NBA All-Star; gold medalist at the 2008 Summer…

April 25, 2013, 11:24 PM EDT

CNBC Gets Serious About Web Video With Puppets and Bacon Tacos Going lighter and broader

When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right? OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take viewers,…

April 21, 2013, 11:59 PM EDT

Twitter Inks Content Partnership Deal With BBC America Latest of several positioning moves made by the company this week

In an ongoing effort to provide high-quality video for its website while gaining ad revenue, Twitter has reached a content deal with BBC America, the cable network announced via a…

April 19, 2013, 1:11 PM EDT

Twitter Reportedly Seeking TV Deals With Viacom, NBCU Advertising would run next to video content, with revenues split

In a quest to add high-quality video content to its text-based offerings, Twitter is trying to close partnership deals with Viacom and Comcast's NBCUniversal, Bloomberg reported, citing unnamed sources close…

April 16, 2013, 10:04 AM EDT

Maisie Williams Avoids Watching Game of Thrones With Her Parents 'I found it really awkward'

Specs Who Maisie Williams Age 15 Accomplishments Plays Arya Stark on HBO’s Game of Thrones; signed on for lead in forthcoming We Are Monsters; played Loren Caleigh in the BBC miniseries The Secret…

April 14, 2013, 11:05 PM EDT

Why David Mamet Wants to Direct Ads Again The Pulitzer Prize winner on his admiration for salesmen, and whether advertising can be art

Specs Who David Mamet Age 65 New gig Commercial director, Aéro Film Other gigs Playwright, screenwriter, film director, essayist You've signed with Aéro Film to direct ads again. Why now? Well, I like to work. And…

April 7, 2013, 11:13 PM EDT

Syfy Bets $105m on a TV Series and Video Game [Updated] Takes big swing on apocalyptic space Western

At the risk of stating the obvious, $105 million is a lot of money. That’s about what Comcast and NBCUniversal have shelled out on the new Syfy series and video…

March 4, 2013, 11:37 PM EST

Is This the Most Important Person in Advertising? Hint: she runs a $43.7 billion ad business

In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the…

February 25, 2013, 12:03 AM EST

How Advertisers Can Stoke Super Bowl Buzz Year Round Look to radio for reach, receptivity and community

Football fans around the country geared up for weeks before last Sunday's Super Bowl between the Baltimore Ravens and the San Francisco 49ers and their opposing coaches—brothers Jim and John…

February 5, 2013, 12:06 PM EST

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