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Topic: Television

Check-In CES: Who's Top Dog at CES?

This technology company always seems to deliver

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5 New Cable Series We Can’t Wait For

Ah, midseason, when we finally get the good stuff

It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was…

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016

Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

Digital Publishers Are Fighting the Shift to Programmatic

Pushing back against automated buying

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created…

The Millennial Male Is Not Who You Think He Is

Marketers should take note

It’s the best time in the world to be a millennial man, to hear baby boomers tell it—let your parents or your girlfriend pay the rent, maybe start a useless…

Ad Agencies Flock to MIPCOM in Search of Branded Content

The face of the global programming bazaar keeps changing

Jeffrey Schlesinger, president of Warner Bros. Worldwide Television, first noticed the changing vibe at MIPCOM a few years back. The global programming bazaar held every fall in Cannes, France, had…

The Type of Second-Screen Apps That Keep Users Engaged the Most

How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

Commercial Breaks Aren’t Twitter Breaks

Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

Writers’ Room Host Jim Rash Explains How Popular TV Shows Are Made

The collaborative nature of writing

Specs Who Jim Rash Age 43 New gigs Host of The Writers’ Room on Sundance; co-writer, co-director of Fox Searchlight’s The Way, Way Back Continuing gig Oscar-winning co-writer of The Descendants; Dean Pelton on NBC’s…

A la Carte Is the Worst Idea Anyone Has Ever Had

Your cable bill is basically socialism

During earnings calls among the major networks last week, there was a consistent refrain: a la carte may be in the news, but it's not on the horizon. Most CEOs…

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