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Topic: Television

The Type of Second-Screen Apps That Keep Users Engaged the Most How advertisers can best leverage them

These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab…

September 22, 2013, 10:20 PM EDT

Commercial Breaks Aren’t Twitter Breaks Nielsen SocialGuide report says only 30 percent of TV tweets are sent in ad time

While Twitter is rapidly changing the way we watch live television, a new study suggests that the social media giant isn’t necessarily having a corrosive effect on commercial deliveries. According to…

September 18, 2013, 4:05 PM EDT

Writers’ Room Host Jim Rash Explains How Popular TV Shows Are Made The collaborative nature of writing

Specs Who Jim Rash Age 43 New gigs Host of The Writers’ Room on Sundance; co-writer, co-director of Fox Searchlight’s The Way, Way Back Continuing gig Oscar-winning co-writer of The Descendants; Dean Pelton on NBC’s…

August 18, 2013, 10:26 PM EDT

A la Carte Is the Worst Idea Anyone Has Ever Had Your cable bill is basically socialism

During earnings calls among the major networks last week, there was a consistent refrain: a la carte may be in the news, but it's not on the horizon. Most CEOs…

August 14, 2013, 7:09 AM EDT

What the Publicis-Omnicom Merger Means to Media Owners Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

July 29, 2013, 5:25 PM EDT

The Chromecast dongle
Google's Chromecast: Fancy Name and Slick Package for Something Everyone Saw at CES Tech industry sees something shiny!

If you were paying attention at CES—which, clearly, no one was—you saw guys at the Samsung booth showing off their new DLNA-enabled devices. That alphabet-soup acronym—digital living network alliance, if…

July 24, 2013, 5:12 PM EDT

Hispanic Networks Bring in Auto Dollars in a Weak Year for Broadcast Telemundo and Univision write increases

This year, Univision and its main competitor Telemundo (which control roughly 90 percent of the market between them, with Univision the larger network) have seen upticks in categories that are…

June 25, 2013, 10:39 AM EDT

Dylan Lauren Wrote a Book on Her BlackBerry Daughter of Ralph, founder of Dylan's Candy Bar

Specs Age 39 Accomplishments Founder of Dylan’s Candy Bar retail stores and brand; author of Dylan’s Candy Bar: Unwrap Your Sweet Life; daughter of fashion designer Ralph Lauren Base New York What’s the first…

June 20, 2013, 11:33 PM EDT

Zeebox Adds New TV Rooms Social Feature Bravo taps app for 100th episode of The Real Housewives of Orange County

Zeebox, the social network-enabled second-screen app, is adding a feature called TV rooms, which the company describes as a Facebook to connect TV fans, creators and actors. Variety reports that Bravo…

June 7, 2013, 1:59 PM EDT

Broadcast TV Will Try Not to Suck This Summer Ambitious scripted slate

Once contented to hang up the “gone fishing” sign and stockpile their summer schedules with lowest common denominator reality fare, the broadcast TV networks are taking a decidedly different approach…

June 2, 2013, 11:13 PM EDT

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