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Topic: Television

George Bodenheimer to Leave ESPN

Three years after handing off president role, he'll manage a charity

George Bodenheimer is leaving ESPN, according to the Disney-ABC sports network. Bodenheimer has been at ESPN almost since its inception—he started working there in 1981—and will now work at The…

Big Marketers Have Real-Time Data for Just About Everything

Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

7 Ways Television Marketing Is Big at SXSW

The game of shows battles it out

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to…

How to Market Marty, Leo and The Wolf of Wall Street

Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO

Ad analytics company adds former TV pro

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics…

Reed Hastings Takes a Loud Shot at HBO

'His password is netflixbitch'

Netflix CEO Reed Hastings took a jab on tonight's earnings call at the network his company sees as its chief competitor: Time Warner pay-cabler HBO. Richard Plepler, co-president of the…

Check-In CES: Sony

This tech company isn't just a television marketer anymore

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Sony Announces Streaming TV and Gaming Service PlayStation Now

PlayStation is coming to your tablet

PlayStation caused a stir at CES this morning when Sony Computer Entertainment CEO Andrew House announced that the company would be launching not just a new service with DVR, on-demand…

Check-In CES: TVs of the Future

Are households ready for 8K?

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Check-In CES: Who's Top Dog at CES?

This technology company always seems to deliver

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