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Topic: Television

How to Market Marty, Leo and The Wolf of Wall Street

Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO

Ad analytics company adds former TV pro

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics…

Reed Hastings Takes a Loud Shot at HBO

'His password is netflixbitch'

Netflix CEO Reed Hastings took a jab on tonight's earnings call at the network his company sees as its chief competitor: Time Warner pay-cabler HBO. Richard Plepler, co-president of the…

Check-In CES: Sony

This tech company isn't just a television marketer anymore

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Sony Announces Streaming TV and Gaming Service PlayStation Now

PlayStation is coming to your tablet

PlayStation caused a stir at CES this morning when Sony Computer Entertainment CEO Andrew House announced that the company would be launching not just a new service with DVR, on-demand…

Check-In CES: TVs of the Future

Are households ready for 8K?

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Check-In CES: Who's Top Dog at CES?

This technology company always seems to deliver

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5 New Cable Series We Can’t Wait For

Ah, midseason, when we finally get the good stuff

It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was…

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016

Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

Digital Publishers Are Fighting the Shift to Programmatic

Pushing back against automated buying

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created…

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