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Topic: Television

Big Marketers Have Real-Time Data for Just About Everything Bottlenose and other tech players display their wares at I-Com

Shubu Mitra, director of connection planning effectiveness and productivity for Coca-Cola, spent about 20 minutes of his time yesterday getting a personal product demo from Nova Spivack, CEO of Bottlenose, who earlier…

April 3, 2014, 1:30 PM EDT

7 Ways Television Marketing Is Big at SXSW The game of shows battles it out

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to…

March 11, 2014, 2:15 PM EDT

How to Market Marty, Leo and The Wolf of Wall Street Paramount Pictures’ CMO Josh Greenstein explains

Marketing a movie is always work—especially when it’s about a wholly dishonorable Wall Street operator in the go-go ’80s. Josh Greenstein was up to the challenge. Since 2011, he has…

February 24, 2014, 10:18 PM EST

PrecisionDemand Hires Former NBCU Exec Debbie Reichig as CRO Ad analytics company adds former TV pro

Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics…

January 31, 2014, 7:00 AM EST

Reed Hastings Takes a Loud Shot at HBO 'His password is netflixbitch'

Netflix CEO Reed Hastings took a jab on tonight's earnings call at the network his company sees as its chief competitor: Time Warner pay-cabler HBO. Richard Plepler, co-president of the…

January 22, 2014, 6:47 PM EST

Check-In CES: Sony This tech company isn't just a television marketer anymore

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January 7, 2014, 1:45 PM EST

Sony Announces Streaming TV and Gaming Service PlayStation Now PlayStation is coming to your tablet

PlayStation caused a stir at CES this morning when Sony Computer Entertainment CEO Andrew House announced that the company would be launching not just a new service with DVR, on-demand…

January 7, 2014, 1:23 PM EST

Check-In CES: TVs of the Future Are households ready for 8K?

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January 7, 2014, 12:08 PM EST

Check-In CES: Who's Top Dog at CES? This technology company always seems to deliver

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January 6, 2014, 3:48 PM EST

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016 Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

December 9, 2013, 1:16 PM EST

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