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Topic: teenagers

One Direction Unveils Best Kik Campaign Ever

Boy band is latest to put toe in water of messaging trend

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on…

Facebook Admits Teens Not as Active on Network

Daily activity among youths declines in Q3

Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network. From Q2 to Q3, "we…

Facebook Relaxes Privacy Policy for Teens

Could D.C. lawmaker blowback be far behind?

Facebook's new relaxed privacy policy for teenagers probably won't go over very well with privacy advocates in Washington and lawmakers like Sen. Ed Markey (D-Mass.), a persistent advocate for tighter…

Coke Runs First All-Digital Effort, Focusing on Teens and Mobile

Beverage giant debuts multi-year initiative

Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over…

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