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Topic: Technology

Men Are More Likely Than Women to Use Mobile Shopping Technology Gets it done faster

When it comes to mobile shopping, the gender gap is alive and well. Data from the DDB Life Style Study looked at mobile shopping patterns by gender and found that…

April 24, 2013, 6:30 AM EDT

How Wired Magazine Changed the Way We Talk About Technology 20th-anniversary issue sneak peek

Imagine a time before smartphones. Before laptops. Before Twitter, Facebook, YouTube and even the mighty Google. A world without Web browsers, when the Internet belonged to universities and going online…

April 7, 2013, 11:15 PM EDT

New Wired Editor Scott Dadich Likes to Blow Things Up Condé Nast’s iPad guru puts his stamp on the iconic tech title

Specs Age 36 New gig Editor in chief, Wired Old gig Vp, editorial platforms and design, Condé Nast In your first editor’s letter, you said that you were planning to “blow some stuff up”…

February 18, 2013, 7:53 AM EST

Adweek Project Isaac Launches to Celebrate Invention New awards program calls for entries from media, marketing, advertising and tech


As the media, marketing and technology sectors continue to transform at a rapid pace, genuine invention, rather than innovation, has become crucial to advancing brands and businesses past the inertia…

February 7, 2013, 9:18 AM EST

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

The 2012 Jay Chiat Awards for Strategic Excellence Adweek presents a slideshow of this year’s Gold Winners

Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…

October 25, 2012, 9:04 PM EDT

I Spy a Better Buy Retailers are using surveillance cameras as a marketing tool. Some privacy advocates don't like the looks of it

The Creamery, a café in the heart of San Francisco’s SoMa district, always has a long line at the counter on sunny weekends. Work-weary hipsters abandon their nearby condos and…

October 24, 2012, 6:10 AM EDT

Heat Seekers From Honey Boo Boo to BuzzFeed and Garden & Gun, the Hot List Reader Poll is a media mashup set ablaze

When Adweek introduced the Hot List 32 years ago, the franchise focused exclusively on consumer magazines and their print ad business. Last year, we jettisoned our original formula to include…

October 22, 2012, 10:51 AM EDT

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