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Topic: Technology

Top 10 Commercials of the Week: Oct. 26 - Nov. 2 FEMA's teachable moment, Call of Duty's all-star cast, and Megan Fox's scientific genius

This week, Hurricane Sandy and Halloween vied for our attention, brands got into heavy metal, and a famous former NYPD detective wants to make sure you know what you're dealing…

November 2, 2012, 7:09 AM EDT

The 2012 Jay Chiat Awards for Strategic Excellence Adweek presents a slideshow of this year’s Gold Winners

Previously called the 4A’s Awards for Account Planning, the awards were renamed in 2004 in honor of advertising legend Jay Chiat, who is credited with introducing the discipline of planning…

October 25, 2012, 9:04 PM EDT

I Spy a Better Buy Retailers are using surveillance cameras as a marketing tool. Some privacy advocates don't like the looks of it

The Creamery, a café in the heart of San Francisco’s SoMa district, always has a long line at the counter on sunny weekends. Work-weary hipsters abandon their nearby condos and…

October 24, 2012, 6:10 AM EDT

Heat Seekers From Honey Boo Boo to BuzzFeed and Garden & Gun, the Hot List Reader Poll is a media mashup set ablaze

When Adweek introduced the Hot List 32 years ago, the franchise focused exclusively on consumer magazines and their print ad business. Last year, we jettisoned our original formula to include…

October 22, 2012, 10:51 AM EDT

San Francisco Tech Scene Opens Its Doors for Innovation Month John Battelle aims to blow the typical tech conference inside out

It started on two wheels. Federated Media executive chairman John Battelle and MagnaGlobal Intelligence managing partner Brian Monahan were mountain biking together in the spring when Monahan pitched the idea…

October 10, 2012, 3:30 PM EDT

Clear Channel CEO : We've Navigated Content Chaos Before Bob Pittman on digital evolution of media and behavior

Now that everyone is creating content, how do marketers navigate that chaotic landscape? Clear Channel chief Bob Pittman argues we’ve all been down this road before. “Chatrooms at AOL became Facebook.…

October 4, 2012, 12:42 PM EDT

DAA Responds to Microsoft Column on ‘Do Not Track’ Plans Claims 'on' position creates confusion in the ad community and with consumers

In a contributed column in September 10 issue of Adweek, Rik van der Kooi, corporate vice president of the Microsoft Advertising Business Group, explained why Microsoft decided to turn on…

September 21, 2012, 6:14 PM EDT

Top 10 Commercials of the Week: Sept. 14-21 Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

September 21, 2012, 11:44 AM EDT

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