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Topic: TechCrunch

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

September 12, 2014, 8:00 AM EDT

Tango Messaging App Invites Brands to Hit Publish Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will…

May 20, 2014, 5:00 AM EDT

AOL Unveils Self-Serve Native Mobile Ads Claims huge conversion rates in test campaigns

AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog. Some 50 brand advertisers are aboard initially, said a…

April 24, 2014, 9:00 AM EDT

4 Specialty Shops Trying to Make a Native Ad Land Grab Treading on publisher and brand territory

With marketers increasingly wanting to become content creators, a number of specialty shops are trying to get in on the business that publishers and brands also are laying claim to.…

March 10, 2014, 10:02 PM EDT

TouchCast Moves to Desktop Startup looking to reinvent how video works on the Web

Startup TouchCast’s ambitious play to completely rethink the Web has taken another step. The company launched back in June on the iPad aiming to spark a creative and design revolution for the…

December 4, 2013, 2:00 PM EST

Winner of Salesforce's Hackathon Is Under Fire Upshot's $1M Dreamforce app may be a farce

The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside…

November 22, 2013, 4:18 PM EST

TouchCast Launches Contest For Original Web Video Series Winner will receive $4,000

The startup TouchCast, which has plans to reinvent Web video, is putting out a casting call—a "TouchCasting Call," to be exact. The startup, which publishes a free iPad app with video…

October 11, 2013, 2:08 PM EDT

Livefyre Looks to Turn Social Media Into Custom Native Ads Social tech vendor partners with AOL, IGN on new ad program

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live…

August 15, 2013, 9:00 AM EDT

Patch Layoffs, Site Shutting Begins: Reports Per TechCrunch, hundreds of layoffs in motion

There's been a lot of talk over the past few days about whether AOL was going to start laying off Patch employees immediately or on a "rolling basis," start selling…

August 9, 2013, 11:18 AM EDT

TouchCast Looks to Reinvent the Web Around Video Startup co-founded by TechCrunch editor aims to make video ubiquitous

The team behind the startup TouchCast only wants to completely reinvent the look and feel of the Internet. Specifically, they want to make video integral to the Web experience, rather…

June 27, 2013, 9:00 AM EDT

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