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Topic: Tech

Lenovo Adds Saatchi to Handle Global Creative

Lenovo has hired Saatchi & Saatchi to handle a new global creative assignment, the company has confirmed.Sources identified the other contenders as MDC Partners’ Crispin Porter + Bogusky…

Tech Ads Most Effective in 2010

With the launch of new devices like the iPad and 3-D–enabled TVs, it’s not surprising that five of the top 10 ads that viewers found most convincing in 2010 promoted…

Sprint Nextel's Mobile Marketing Goes to Euro RSCG

Euro RSCG has expanded its relationship with key client Sprint Nextel, adding mobile marketing duties, the Havas agency said today.The creative assignment, which Buongiorno USA in Los Gatos, Calif. previously…

Apple Sued Over Apps Sharing Personal Data

Apple is the target of a class action lawsuit over the way its apps share personal information with outside parties, according to a Bloomberg report. The lawsuit comes a week…

AT&T Warns About Texting While Driving

Just in time for New Year's Eve celebrations, AT&T launched a campaign to warm consumers about the dangers of texting while driving.A documentary-style spot features stories about people who have…

Kindle Sales to Surpass 8 Million

While Apple’s iPad has stolen the spotlight in the burgeoning computer tablet category, its predecessor—Amazon’s Kindle—is having a breakout year of its own as the holiday shopping season nears its…

FCC Adopts Rules to Regulate Internet

Private business, entrepreneurs and students in college dorm rooms nurtured and grew the Internet since it was privatized in 1994. Now the regulators take over. In a bold move, the…

Bowling for Dollars

ESPN is the rich Uncle Pennybags of sports broadcasting, that dapper old swell from Monopoly who functions as the benign face of rapacious capitalism. Crisp C-notes bursting from the pockets…

Global Tablet Sales to Skyrocket

The tablet computer category is rapidly going from nonexistent to ubiquitous.Global sales of computer tablet devices like the iPad will exceed 80 million by 2012, according to a new report…

Solutions Picks Up SunTrust Ad Duties

Client consolidation giveth—and it taketh away.Case in point: SunTrust's move to unify its marketing chores at a single shop is a boon for Publicis Groupe's Solutions, which picks up advertising…

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