Topic: Tecate

Tecate Will Ambush Tonight's Debate With This Trump-Mocking Ad About Building a 'Beer Wall'

A structure that will unite, not divide

Tecate thinks building a wall between the U.S. and Mexico is a great idea—as long as it's 3 feet tall and is used as a meeting place for guys from…

Is This Boxing's Next Big Star? Brands Like Tecate Believe So

Mexican fighter is the face of new 'Born Bold' campaign

It's no secret that boxing isn't what it used to be. And with two of its biggest stars, Manny Pacquaio and Floyd Mayweather, nearing the ends of their careers, the…

Tecate's First National Campaign Taps Into a Growing Market: Bilingual Hispanics

Thriving lager seeks to 'amplify modern masculinity'

Tecate Light has been doing quite well lately despite only advertising on a regional level. The lager is currently brewed by Mexican Heineken subsidiary Cuauhtémoc Moctezuma, but it has quietly become the…

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid…

Saatchi (Finally) Finds a Chief Marketing Officer

N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

Tecate Sorry for Billboards Encouraging Men to Pee on Trees

Ads taken down in two U.S. cities

Turns out encouraging people to whiz on trees isn't sound marketing policy. Mexican beer brand Tecate found this out recently when it took down billboards in Los Angeles and San…

Brewers Tap Hispanic Consumers

Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…