Topic: Tecate

How Tecate Reached 93% of Its Hispanic Target Audience on Facebook

Stylish creative helped, but retargeting was huge

While some brands have touted Facebook's advertising capabilities in recent years, other marketers and researchers have criticized the social giant, so it can be difficult to figure out if paid…

Saatchi (Finally) Finds a Chief Marketing Officer

N.Y. office hasn't had one since 2010

Saatchi & Saatchi has finally filled its chief marketing officer role. The agency, which, remarkably, hasn't had a CMO since Ben Bittman left in 2010, has hired Christine Prins out of…

Tecate Sorry for Billboards Encouraging Men to Pee on Trees

Ads taken down in two U.S. cities

Turns out encouraging people to whiz on trees isn't sound marketing policy. Mexican beer brand Tecate found this out recently when it took down billboards in Los Angeles and San…

Brewers Tap Hispanic Consumers

Industry proposes a toast

American brewers are directing their attention to a demographic that they hope will be the answer to a third consecutive year of declining sales volume. MillerCoors, Anheuser-Busch InBev, Heineken, and…