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Topic: Team Detroit

Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver

Prestin Persson is hardly just a pretty face

Prestin Persson really drives men wild in Ford's "Speed Dating" prank for the Mustang. Persson, a leading stunt car driver, was hired by the automaker for a prank video from Team…

Connected Cars Intersecting With Wearable Tech: The New Mobile Marketing?

SXSW looks down the road

Is it possible that so-called connected cars will soon customize an owner's vehicular experience according to data such as if the person starts the engine at certain times of the…

Kurt Unkel Is New Digital Chief at Team Detroit

Previously top VivaKi exec

Kurt Unkel, global president of VivaKi’s Audience on Demand, is moving over to WPP’s Team Detroit as chief digital officer, according to sources. Unkel was among the rising stars within Publicis…

David Murphy Heads to Team Detroit

Takes president's role at big Ford shop

A veteran car guy is getting back into the game. David Murphy, who used to run Saatchi & Saatchi’s lead office on Toyota, has become president of Team Detroit, WPP Group’s…

Ford Puts Blog Fans in Driver's Seat

Fusion spots featuring auto enthusiasts' reviews debut on Gawker sites

A few weeks ago, auto enthusiasts Clay Smith and Rob Scafidi were posting random comments on the car blog Jalopnik about the 2013 Ford Fusion. The next thing they knew,…

Organic Expands Management Team

Sanghvi named chief strategy officer

David Shulman continues to build out his new leadership team at Organic. The CEO of the digital marketing agency made three top executive moves today. Former Team Detroit exec Monik Sanghvi,…

Microsoft Rolls Out Windows 8 Ads

Four unique in-app ad treatments for brands like Jeep, Paramount, Delta

Microsoft’s goals with Windows 8 and its Surface tablet are nothing if not lofty. The company wants to reboot computing, provide a serious challenge to Apple and, oh, revolutionize digital…

Kellogg’s Lazar Heads to Team Detroit

Replaces Prakken as chief media officer

Betsy Lazar, whose car experience spans both the agency and marketer worlds, replaces Andrew Prakken as chief media officer at the Dearborn, Mich.-based agency. Prakken is leaving the shop after about…

Another Agency Claims Facebook Algorithm Changes

Reach drops but negligible performance impact

The social sky is falling. Claims have been popping up over the last couple weeks that Facebook has changed its EdgeRank algorithm, which determines what content shows up in users’…

WPP Launches New Lincoln Unit

New York-based agency to help reintroduce luxury Ford brand

WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…

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