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Topic: TBWA\Chiat\Day

Ad of the Day: Gatorade Big dreams bring bad dreams for Kevin Durant and Dwyane Wade

OK, so does everyone watch Game of Thrones? You all do, right? You know how Ned has those horrible nightmares about things that actually happen in the first season? This…

March 28, 2013, 9:32 AM EDT

Ad of the Day: Southwest Airlines Known for its playful side, the carrier crafts a grander brand message through TBWA\Chiat\Day

TBWA\Chiat\Day's first brand image ad for Southwest Airlines since winning the assignment way back in July 2012 feels big, yet also down to earth. The bigness—a change of tone for a…

March 19, 2013, 12:43 PM EDT

Gatorade Looks Back at Its Impressive History Once Again in New Ad Brand goes back to the well, and it works

If Gatorade's latest commercial from TBWA\Chiat\Day seems vaguely familiar, that's because it treads some of the same ground as Element 79's mid-'00s work for the brand, recounting the drink's 1965…

March 13, 2013, 9:23 AM EDT

TBWA\Chiat\Day N.Y. Adds Top Managers Office boss Harwood-Matthews seeks 'roundtable approach'

Talk about a baptism of fire. Robert Harwood-Matthews, in his first five months as president of the New York office of TBWA\Chiat\Day, has lost one of his office’s biggest accounts (Vonage)…

March 5, 2013, 3:05 PM EST

John Jameson Saves His Whiskey Again, This Time From a Runaway Train Crisis (and invasion) averted

Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from…

February 25, 2013, 9:19 AM EST

TBWA\Chiat\Day N.Y. Cuts Staff Post Vonage Layoffs affect 5 percent of personnel

About 10 staffers have been laid off at the New York office of TBWA\Chiat\Day following the loss of Vonage's creative business, according to sources. The cut represents about 5 percent of…

February 20, 2013, 10:26 AM EST

Al Jazeera's Fledgling Sports Net Refines Its Ground Game BeIN taps TBWA\Chiat\Day to forge a brand identity

In its bid to become a bona fide player in the U.S., the fledgling network beIN Sport has a lot going for it: deep pockets (thanks to the backing of…

February 5, 2013, 12:44 AM EST

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