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Topic: Tbwa

TBWA Wins BNY Mellon's Global Account Business shifts from sister shop Doremus

BNY Mellon is leaving Doremus but staying in the family. Fellow Omnicom Group shop TBWA has landed BNY Mellon’s global creative account after a review. Sources estimate revenue at more than…

September 12, 2013, 9:00 AM EDT

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads TBWA's bold close-ups

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed…

August 2, 2013, 10:32 AM EDT

Laurie Coots Leaves TBWA, Her Shop for 29 Years To-do list includes consulting, editing but not an agency job

Laurie Coots, the tireless TBWA veteran that epitomized the phrase, "Chiat/Day and Night," is leaving the agency world after 29 years at TBWA and the old Chiat/Day. Coots has a lot…

July 31, 2013, 11:19 PM EDT

McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign TBWA looks at iconic menu items

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's…

July 31, 2013, 11:11 AM EDT

A Closer Look at Potential Conflicts at Publicis Omnicom Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

July 30, 2013, 11:00 AM EDT

Net Income Grows Modestly at Omnicom Gains in Q2, first half come amid low single-digit revenue growth

Omnicom Group achieved modest profits in the second quarter and first half of this year amid low single-digit revenue growth. For the quarter, net income and revenue grew 2 percent to…

July 18, 2013, 8:22 AM EDT

The World's Best Commercials, 2012-13 See the top 21 winners in Film and Film Craft from Cannes

It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury…

June 25, 2013, 8:59 AM EDT

George Lois and Lee Clow on the Simple, Complicated Future of Advertising Chasing the idea in a new world

CANNES, France—Through talent or brute force, the artist will win. That was the message from George Lois and Lee Clow here Friday morning, as the advertising legends told war stories from…

June 21, 2013, 7:26 AM EDT

Omnicom's Net Income Flattens in Q1 Quarterly revenue grows just 3 percent

Revenue grew modestly and net income was flattish for Omnicom Group in the first quarter of the year in yet another sign that the ad marketplace remains difficult. Omnicom posted net…

April 18, 2013, 10:29 AM EDT

Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures TBWA office shows off design chops

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative…

March 25, 2013, 9:19 AM EDT

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