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Topic: Tbwa

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost…

The 5 Best Moments From This Year's AAF Hall of Fame Dinner

Lee Clow, Spike Lee and other honorees reflect on their careers

The annual American Advertising Federation Hall of Fame dinner this year was as earnest as it was funny, as inductees spoke as passionately about their families as their peers. In all,…

Ikea Brightens Up Little Corners of the World in These Fun Print Ads

An oasis of color

Ikea nicely contrasts its colorful design sense with the drabness of the world at large in these print ads from TBWA in Portugal. Apparently, going with Ikea means you get…

Suntory Whisky Carved the World's Most Incredible Ice Cubes

TBWA creates landmarks and characters in miniature

Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky. The agency used what's called a CNC router (and a process…

Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish

Color becomes language

Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from the…

Adidas' Hiring of 72andSunny Ends 180's Long Tenure on the Brand

Sneaker marketer had the same agency since 2001

72andSunny's gain is 180's loss. The former has replaced the latter as lead global agency on Adidas' sports business. 180 had created ads for Adidas since 2001, with the shop's offices…

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade

It's back to school for the stars

For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand…

It's a Busy New Year Already for Agency Leadership Changes

First TBWA, then Arnold and now JWT and Y&R

'Tis the season to make top management changes. A day after TBWA named a new head of its New York office and Arnold hired a new chief strategist, JWT has elevated…

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