Advertisement

Topic: Tbwa

Inside TBWA New York's Reinvention

After exec changes and account losses, shop aims to become network flagship

Even in the rough-and-tumble New York agency world, TBWA\Chiat\Day has stood out as one of the most volatile shops trying to right itself in recent years.    Creative highs have been followed…

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.  In the first six weeks of 2015, some 14 shops have…

Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade

It's back to school for the stars

For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand…

It's a Busy New Year Already for Agency Leadership Changes

First TBWA, then Arnold and now JWT and Y&R

'Tis the season to make top management changes. A day after TBWA named a new head of its New York office and Arnold hired a new chief strategist, JWT has elevated…

Ad of the Day: Airbnb Created a Beautifully Intricate Tour of the World in Miniature

Lovely visuals, lovingly crafted

In an age of boundless CGI, the best creatives are increasingly asking themselves one question: How can we bring this to life in the real world?  Hand-crafted effects (with some help…

Landor Finds a North American Leader at TBWA

Stuart Sproule led TBWA's Digital Arts Network

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO…

There Are 4 Big Winners in Kraft's Agency Consolidation

Their gains come at the expense of 8 shops

Some pretty good agencies are getting swept out in Kraft's move to consolidate creative responsibilities on its brands at four main roster shops. Gone are Droga5, Wieden + Kennedy, The Martin…

UPDATED: Infiniti, at Last, Picks a New Global Lead Agency

Automaker spends $450 million in media annually

Infiniti, in a long-running review that lived up to its name, has selected Crispin Porter + Bogusky to lead its global creative efforts, the automaker has confirmed.  Crispin, a unit of…

Updated: Is Yet Another Global Creative Shop About to Name a New CEO?

5 agencies have found new leaders in the past year

Is there yet another high-profile agency executive change coming? Publicis Groupe is looking to replace Leo Burnett CEO Tom Bernardin, sources said, making it just the latest top executive change at…

JWT New York Finds a Creative Chief at a Digital Shop

Adam Kerj was CCO at 360i

In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York. Adam…

Advertisement