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Topic: Tbwa

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

June 4, 2014, 9:51 AM EDT

McDonald's Unveils the Simplest Ads It's Ever Made TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

May 22, 2014, 9:46 AM EDT

Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep Classical Music Alive Composer dies all over again in TBWA ads

Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of…

April 29, 2014, 9:36 AM EDT

Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey Follow the bouncing brazucam

Adidas would like to introduce you to the official 2014 World Cup stalker ball. The brand, with help from TBWA, has put six cameras inside a very special version of its…

April 7, 2014, 10:13 AM EDT

Nissan Rogue Comes in Handy When You're Battling a Marauding Band of Evil Snowmen Cold-blooded killers

Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious…

January 17, 2014, 2:07 PM EST

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads TBWA's bold close-ups

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed…

August 2, 2013, 10:32 AM EDT

McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign TBWA looks at iconic menu items

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's…

July 31, 2013, 11:11 AM EDT

Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures TBWA office shows off design chops

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative…

March 25, 2013, 9:19 AM EDT

34 Apple Commercials Starring Celebrities Zooey and Sam are the latest in a long line of personalities

In our review of Apple's new iPhone spots with Zooey Deschanel and Samuel L. Jackson, we said the company doesn't often use celebrities. Technically, that's true—the vast majority of its…

April 23, 2012, 1:05 PM EDT

Apple's iPhone TV Ads: The Complete Campaign All 89 TBWA spots so far, beginning with the first teaser

Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was…

February 23, 2012, 11:40 AM EST

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