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Topic: Tbwa

Ikea Brightens Up Little Corners of the World in These Fun Print Ads

An oasis of color

Ikea nicely contrasts its colorful design sense with the drabness of the world at large in these print ads from TBWA in Portugal. Apparently, going with Ikea means you get…

Suntory Whisky Carved the World's Most Incredible Ice Cubes

TBWA creates landmarks and characters in miniature

Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky. The agency used what's called a CNC router (and a process…

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins

Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…

McDonald's Unveils the Simplest Ads It's Ever Made

TBWA Paris turns products into icons

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in…

Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep Classical Music Alive

Composer dies all over again in TBWA ads

Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of…

Adidas Puts 6 Cameras Inside Its World Cup Ball and Sends It on a Global Journey

Follow the bouncing brazucam

Adidas would like to introduce you to the official 2014 World Cup stalker ball. The brand, with help from TBWA, has put six cameras inside a very special version of its…

Nissan Rogue Comes in Handy When You're Battling a Marauding Band of Evil Snowmen

Cold-blooded killers

Next time you're caught driving in a winter storm, Nissan Canada wants you to be grateful you're only dealing with the natural elements and not a supernatural mob of malicious…

McDonald's Figures It Needs Only the Product, Not the Branding, in Striking New Ads

TBWA's bold close-ups

All new from McDonald's: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed…

McDonald's Ads Are as Mouth-Watering as McDonald's Food in New French Campaign

TBWA looks at iconic menu items

TBWA\Paris places ads within ads in this new McDonald's campaign, with print and billboard elements playing key roles in a series of understated TV commercials. Branding cues such as the McDonald's…

Agency Sends Briefs Back to Clients as Elaborate Paper Sculptures

TBWA office shows off design chops

When it comes to paperwork, the designers at TBWA\South Africa in Johannesburg are a cut above. As an exercise in self-promotion, the design group transformed some of the agency's creative…

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