Topic: Tbwa

McDonald's Turns Placemats Into Little Music Production Stations Connected to Your Phone

TBWA introduces McTrax

Wasn't it fun when we were kids to doodle on restaurants' paper placements with crayons? Well, McDonald's has introduced a high-tech, musical version of that sort of play with McTrax—a…

This Food Retailer Is Celebrating a 'Gender Free Christmas' for Kids With an Adorable Ad

Ungendered toys for all

Système U, the fourth-largest food retail group in France, is tackling bigger issues than hoverboard stockage in its holiday catalog this year. With a new campaign from TBWA, it's asking:…

Airbnb Built a Giant 3-D Zoetrope for This Wild Ad Showing You a Different Side of Paris

Model making on a grand scale

This week's honors for most ambitious model making go to Airbnb and TBWA\Singapore for a truly insane contraption—a massive, handmade, 3-D zoetrope—built to film a simple anecdote about seeing more…

TBWA Designs a Bike-Lock Poster From Pieces of Competitors' Broken Locks

An ad that's cool enough to steal

To introduce AXA's Victory bicycle lock, TBWA\Neboko scoured the streets of Amsterdam looking for other companies' broken bike locks, and used pieces of them in this memorable poster and billboard…

High Fashion Is a Prison in These Striking Print Ads Opposing Child Labor

PSAs for the Abrinq Foundation by TBWA

The striped patterns on dresses, shirts, tunics and sweaters become prison bars—with small, sad faces peeking through—in this Brazilian campaign against child labor. Lew'Lara\TBWA created the print ads for the Abrinq…

Quiksilver Is Now Making Business Suits That Double as Wetsuits

From the beach straight to the boardroom

Surf's up—so let's suit up business style and catch a wave! That's the thrust of a new project by TBWA\Hakuhodo and Quiksilver, which have teamed up to introduce True Wetsuits in…

McDonald's Updates Its Famously Minimalist Ads in France to Include Emojis

Menus items are now made of happiness

McDonald's in France makes some of the most spare, striking outdoor ads anywhere. For the past couple of years, the OOH ads have shown just the menu items, with almost…

Ikea Brightens Up Little Corners of the World in These Fun Print Ads

An oasis of color

Ikea nicely contrasts its colorful design sense with the drabness of the world at large in these print ads from TBWA in Portugal. Apparently, going with Ikea means you get…

Suntory Whisky Carved the World's Most Incredible Ice Cubes

TBWA creates landmarks and characters in miniature

Advertising craft doesn't get more delicate than this. Check out the crazy ice cubes TBWA\Hakuhodo created for Japan's Suntory Whisky. The agency used what's called a CNC router (and a process…

Beauty Brand's Floating Billboard Cleans a Polluted River by Absorbing Toxins

Another outdoor ad that actually helps the outdoors

Japanese natural cosmetics brand Shokubutsu Hana and TBWA\SMP have floated an unconventional idea in the Philippines to help clean Manila's grievously polluted Pasig River—an 88-foot-long billboard made of vetiver, a…