Advertisement

Topic: Tbs

Fast Break: TBS to Air Final Four in 2014

College hoops title game shifts to cable in 3 years

After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…

USA Network: Show Me the Funny

Drama heavy rolls the dice on a new genre or two

USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows. Network execs acknowledge the need to branch out from USA’s successful…

March Madness Boosts CBS, Time Warner Stock

NCAA tourney networks secured $875 million in ad revenue

Louisville’s Rick Pitino was perhaps the biggest winner in this year’s NCAA Men’s Div. I Basketball Tournament, becoming the first head coach to win a National Championship at two different…

Ad of the Day: StubHub

Ticket Oak gets the caffeine jitters in new spot from Duncan/Channon

StubHub’s unnerving Ticket Oak is back, and this time the arboreal altruist is in the throes of acute caffeine intoxication. As seen in a new 30-second spot created by agency of…

David Levy Pushes Unscripted Shows on Turner Networks

TBS and TNT

David Levy’s relaxation technique is pretty simple. “Every time I get too stressed I look out across here and there’s not an ad in sight,” he said, gesturing to the…

March Madness All But Sold Out

CBS, Turner eye another lucrative tournament

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…

Show Me the Moneyball: March Madness Generates $1 Billion in Ad Sales

Kantar Media study puts college hoops at the head of the class

Arguably the most spellbinding three weeks in sports, the NCAA Men’s Division I Basketball Championship now stands as the most lucrative postseason advertising juggernaut. According to a new report from Kantar…

Time Warner Sees Returns on Netflix Deal

Turner's Q4 ad revenue up a low 3 percent over last year's NBA lockout

Time Warner CEO Jeff Bewkes Wednesday gave investors his take on the subscription video on demand (SVOD) business, specifically Netflix, which has been inking deals left and right. "It's not really…

Information Diet: Luke Perry

Cops to watching Breaking Bad on his iPad, refuses to buy into the hype of the iPhone

Specs Age 47 Accomplishments Director, star and executive producer of Goodnight for Justice: Queen of Hearts, premiering Jan. 26 on the Hallmark Movie Channel; starred in Beverly Hills, 90210; Oz; and John…

Zucker Poaches Rachel Nichols From ESPN

CNN to build a weekend sports show around reporter

Jeff Zucker has made his first official hire as the new CNN boss, luring long-time ESPN reporter Rachel Nichols to CNN and Turner Sports. In her new role, Nichols will field…

Advertisement