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Enterprise Revs Up March Madness Spot 'We Played' ad to run in heavy rotation during hoops tourney

NCAA corporate partner Enterprise Rent-A-Car is gearing up for March Madness, bowing a new 30-second spot featuring employees who were once competitive college athletes. Featuring a roster of more than a…

March 5, 2012, 12:25 PM EST

Turner Embraces Social TV, Interactive Ads via 'Conan' App TBS planning to leverage audio recognition tech for content, ads, even daily deals

Sometime this month, Coco’s getting his own app. And like the Harvard-educated funnyman, this app’s going to be pretty clever. As part of a major push by Turner’s entertainment networks to…

February 8, 2012, 8:03 PM EST

GM Opts Out of Q2 Upfront Buys Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

February 1, 2012, 5:28 PM EST

Donna Speciale Jumps to Turner MediaVest pro will oversee entertainment, animation sales

Another preeminent media agency veteran has hopped over to the other side of the negotiating table, as MediaVest ace Donna Speciale has accepted the top ad sales post at Turner…

January 6, 2012, 11:01 AM EST

Northwestern Mutual Scores NCAA Partnership CBS, Turner Sports broker corporate sponsorship for insurance company

Northwestern Mutual has brokered a deal through CBS Sports and Turner Sports to become an official corporate partner of the NCAA, representing the life insurance, wealth management and retirement-planning services…

January 6, 2012, 6:44 AM EST

Gang-Tackling TV’s Ratings Roster Be it on broadcast or cable, football is the only game in town

Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the…

December 29, 2011, 6:53 AM EST

Six Questions: Robert Dalrymple The producer behind Wednesday night's 'Funniest Commercials' special on TBS takes his six

December 13, 2011, 10:41 AM EST

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TBS Presents the Funniest Ads of 2011 Annual special airs Wednesday night, with cameo by AdFreak

This Wednesday at 10/9c, TBS will air the Funniest Commercials of the Year: 2011, its annual hour-long TV special devoted to side-splitting hilarity from advertisers around the globe. Hosted once…

December 12, 2011, 1:59 PM EST

Moonves, Bewkes Talk Football Media honchos weigh in on NFL contracts

The National Football League was top of mind during Tuesday’s UBS Global Media and Communications Conference, as incumbent and prospective network partners alike weighed in on the value of allying…

December 6, 2011, 5:24 PM EST

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Very Funny Ads: Vote for the Year's Funniest Commercial TBS unveils your 10 finalists

Our friends at TBS have narrowed down the funniest commercials of 2011 to 10 finalists. Now, they need your help picking the funniest spot overall. Head over to VeryFunnyAds.com and…

November 2, 2011, 9:25 AM EDT

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