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Topic: Tbs

After Transforming Late Night, Samantha Bee Prepares for Her Greatest Challenge: Covering President Trump

Adweek’s creator of the year drove TBS’ bold transformation

Samantha Bee admits that she was "terrified" as 2016 began. After all, she and husband Jason Jones had left Comedy Central's The Daily Show, where they'd worked as correspondents for…

Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans

IRL branded content for AT&T

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Today, Turner-owned TBS is launching the Catch Coco app that fans can use to…

Why Conan O'Brien Isn’t Afraid of Becoming a Digital Brand

Plus, how he chooses his ad deals

From writing episodes of The Simpsons to The Tonight Show fallout with NBC, Conan O'Brien's comedy career has taken various shapes and forms over the past 24 years. Speaking about those…

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Kevin Reilly is reinventing the networks

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

Turner's Upfront Features a Drone, a Wolf and a Plea From Samantha Bee

And more digs at digital metrics

Turner's upfront presentation this morning became the first to feature a drone and a Wolf. CNN anchor Wolf Blitzer emceed the event, which represented eight Turner networks as well as Turner…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

Samantha Bee Instantly Shook Up Late Night With Her Show—and She's Just Getting Started

Full Frontal host on leap of faith with TBS

One of TBS and TNT president Kevin Reilly's earliest big bets has already paid off handsomely: Full Frontal with Samantha Bee, the former Daily Show correspondent's new weekly series (which…

Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation

How 3 execs are reinventing the home of TBS and TNT

April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks…

Ratings Plummet for NCAA Championship After Its Move to Cable

Even though the game was an all-time classic

At the beginning of the 2016 NCAA Tournament, Turner Broadcasting president David Levy claimed the difference between broadcast and cable "is almost nonexistent anymore." However, despite a national championship game that…

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