Topic: Tbg Digital

Twitter Ads Get DVR-Like Buying Platform

TBG Digital enables TV show targeting

Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that. Also, ad API…

Facebook Cuts Off Reach Generator

Attention turns to more flexible Promoted Posts

As autumn approaches, Facebook is pruning its offerings to advertisers. While the company recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting…

Facebook Decentralizes Mobile Team in Strategic Move

Tells advertisers, agencies all products now mobile-native

The shadow hanging over Facebook since it filed to go public in February and looming larger in the lead-up to its IPO is its struggle to monetize mobile. The social…

Well, Actually, It Turns Out Twitter Ads Beat Facebook

TBG Digital revises study published last week

Last week, several publications, including Adweek, covered a study from social ad firm TBG Digital that found Facebook’s mobile ads outperformed ads on Twitter by more than 400 percent. Well, that…

Facebook Mobile Ads Outperform Desktop, Twitter

Average CPM jumped 58 percent since Q2 2011, per TBG Digital

Update: TBG Digital has clarified the Facebook/Twitter comparison. “We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like. Twitter engagement rate…

Tweenage Wasteland

An under-13 Facebook would face a child-safety minefield

OMG, tweens are such a headache. That’s not news to parents who regularly grapple with their own prepubescents, but Mark Zuckerberg may be about to find out too. Right now, Facebook…

Facebook Finally Unwraps Mobile Ads

Brands can buy mobile-only Sponsored Stories

The knock on Facebook has been its inability to monetize mobile—the company said as much in a regulatory filing submitted last month. But today, it took a step toward shoring…

Industry Reacts to GM’s Decision to Pull Facebook Ads

Decision ignores relationship between paid and earned media, say experts

When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running…