Topic: Tbg Digital
Facts first. Twitter owns the social TV market, advertisers want to run their second-screen ads on Twitter and Twitter's recently introduced ad API will better enable that. Also, ad API…
As autumn approaches, Facebook is pruning its offerings to advertisers. While the company recently rolled out the ability for advertisers to target customers in their CRM databases, it is cutting…
The shadow hanging over Facebook since it filed to go public in February and looming larger in the lead-up to its IPO is its struggle to monetize mobile. The social…
Last week, several publications, including Adweek, covered a study from social ad firm TBG Digital that found Facebook’s mobile ads outperformed ads on Twitter by more than 400 percent. Well, that…
Update: TBG Digital has clarified the Facebook/Twitter comparison. “We took a deeper look at the data and, unfortunately, the engagement rates were not comparing like for like. Twitter engagement rate…
OMG, tweens are such a headache. That’s not news to parents who regularly grapple with their own prepubescents, but Mark Zuckerberg may be about to find out too. Right now, Facebook…
The knock on Facebook has been its inability to monetize mobile—the company said as much in a regulatory filing submitted last month. But today, it took a step toward shoring…
When Nissan debuts its newest Altima model next month, it will be the automotive brand’s biggest digital spend ever. And, yes, part of that spend will be allocated to running…
