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Topic: Taxi

New York Life Visits Shops in Creative Review Cut to finalists expected next

From a pile of requests for proposal submissions have emerged a half-dozen agencies in New York Life's creative review. New York Life executives are visiting the shops and, based on those…

November 9, 2011, 10:22 AM EST

Gevalia Leaves Draftfcb After All Kraft brand shift comes 8 months after shop's successful defense

Draftfcb's successful defense of Kraft Foods' Gevalia coffee was short-lived. Eight months after retaining the Gevalia creative business after a review, the Interpublic Group shop has lost the assignment to Taxi—one…

October 20, 2011, 6:24 PM EDT

New York Life’s Search Excludes Incumbent Company expects to complete process by December

Taxi is not defending in New York Life’s review of its creative business. The New York shop has handled the account since 2007. Before Taxi, Berlin Cameron United was the lead…

October 14, 2011, 12:56 PM EDT

Doubt, Rejection and Failure Aren't All Bad 'Make 'no' your bitch,' says Taxi's Lavoie

It’s ok to fail. In fact, Taxi’s Paul Lavoie encourages it. In a presentation on day four of Advertising Week, Lavoie preached experimentation and risk-taking. Also, rather than bemoan doubt or…

October 6, 2011, 4:11 PM EDT

Creating Sparks Instead of a Big Forest Fire Brands still need a strong identity to pull it all together

Agencies should think of branding as a series of brush fires rather than one big forest fire, according to The Martin Agency’s Danny Robinson. Robinson, one of five creative leaders in…

October 5, 2011, 4:36 PM EDT

Two WPP Shops Win Revlon's Global Creative Account Y&R London, Taxi N.Y. to share the business

Finally, some good news for Young & Rubicam. Revlon has hired the agency’s London office and sister shop Taxi in New York to handle the cosmetics company’s global creative business. The…

June 7, 2011, 12:16 PM EDT

Stoli Lands a New Global Creative Shop Berlin Cameron succeeds Ogilvy & Mather

Berlin Cameron United is back in the spirits business. A month after splitting with Hennessy—leaving dry an agency known for liquor advertising—Berlin Cameron has won Stolichnaya's global creative account. The assignment includes…

May 27, 2011, 10:38 AM EDT

Four Shops Chase Stoli Winner to succeed Ogilvy on global creative account

Stolichnaya's search for a new global creative agency appears to be down to, well, the last round. The process began in February and last month four contenders emerged: McCann Erickson, Taxi,…

May 5, 2011, 6:40 AM EDT

AKQA Picks Up Wood From Taxi Digital shop adds second creative director

Digital agency AKQA has successfully wooed Taxi creative director Jim Wood to help run its growing New York creative team. Wood will report to Chief Creative Officer Rei Inamoto, who…

April 22, 2011, 7:41 AM EDT

Mobile Web provider not overly fond of cats

If you hate the cats in the new Quiznos ads, check out this video from Taxi in New York for Clearwire's Rover, a pay-as-you-go 4G mobile Internet service. We're…

August 31, 2010, 9:00 AM EDT

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