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Topic: Taxi

New York Life Completes Creative Search

Euro RSCG succeeds Taxi on the account

New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since 2007,…

AKQA Adds Third Creative Director in N.Y.

Jason McCann joins from TAXI Toronto

AKQA has hired Jason McCann as a creative director for its New York office, the location's third such addition this year. McCann joins AKQA from TAXI Toronto, where he served as…

New York Life Visits Shops in Creative Review

Cut to finalists expected next

From a pile of requests for proposal submissions have emerged a half-dozen agencies in New York Life's creative review. New York Life executives are visiting the shops and, based on those…

Gevalia Leaves Draftfcb After All

Kraft brand shift comes 8 months after shop's successful defense

Draftfcb's successful defense of Kraft Foods' Gevalia coffee was short-lived. Eight months after retaining the Gevalia creative business after a review, the Interpublic Group shop has lost the assignment to Taxi—one…

New York Life’s Search Excludes Incumbent

Company expects to complete process by December

Taxi is not defending in New York Life’s review of its creative business. The New York shop has handled the account since 2007. Before Taxi, Berlin Cameron United was the lead…

Doubt, Rejection and Failure Aren't All Bad

'Make 'no' your bitch,' says Taxi's Lavoie

It’s ok to fail. In fact, Taxi’s Paul Lavoie encourages it. In a presentation on day four of Advertising Week, Lavoie preached experimentation and risk-taking. Also, rather than bemoan doubt or…

Creating Sparks Instead of a Big Forest Fire

Brands still need a strong identity to pull it all together

Agencies should think of branding as a series of brush fires rather than one big forest fire, according to The Martin Agency’s Danny Robinson. Robinson, one of five creative leaders in…

Two WPP Shops Win Revlon's Global Creative Account

Y&R London, Taxi N.Y. to share the business

Finally, some good news for Young & Rubicam. Revlon has hired the agency’s London office and sister shop Taxi in New York to handle the cosmetics company’s global creative business. The…

Stoli Lands a New Global Creative Shop

Berlin Cameron succeeds Ogilvy & Mather

Berlin Cameron United is back in the spirits business. A month after splitting with Hennessy—leaving dry an agency known for liquor advertising—Berlin Cameron has won Stolichnaya's global creative account. The assignment includes…

Four Shops Chase Stoli

Winner to succeed Ogilvy on global creative account

Stolichnaya's search for a new global creative agency appears to be down to, well, the last round. The process began in February and last month four contenders emerged: McCann Erickson, Taxi,…

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