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Topic: Target

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

Work launches alongside a new kid-designed line

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud,…

This Target Store Just Got Trolled by Black Friday Ads With Hilariously Fake Deals

Free falcons and discounted mayo

Target was the benefactor of an online troll in August, when Mike Melgaard came to the retailer's defense on Facebook, telling commenters off for criticizing its move away from gender-based labels…

A Girl With a Disability Appears as Princess Elsa in Target's Halloween Ad

When quiet inclusion speaks volumes

Not long after removing the gender labels in its toy section, Target has once again impressed the social justice wing of the Internet—this time by using a model with braces…

Target Loved the Guy Who Trolled Its Haters, Judging by This Genius Facebook Post

Sneaky move is pretty great trolling itself

How did Target really feel about Mike Melgaard posing as a Target customer service rep on Facebook and caustically replying to angry messages left by haters opposed to Target's gender-neutral…

Man Poses as Target on Facebook, Trolls Haters of Its Gender-Neutral Move With Epic Replies

A feisty customer rep

Brands can't be as honest as they might like in dealing with haters on Facebook. But sometimes other Facebook users can do it for them. That dynamic played out in particularly…

Target Takes the Long View in This Beautifully Eloquent Ad for Pride Month

Becoming who you're meant to be

"We're not born with pride. We take pride. Pride in celebrating who we were born to be." That's the message of Target's #TakePride campaign for Pride Month, shared across the retailer's…

Adorable 2-Year-Old Girl With Down Syndrome Shines in This Target Ad

Trend of inclusion continues

Izzy Bradley, a 2-year-old Minnesota girl with Down syndrome, made headlines this week for appearing in a Target print campaign. Rocking a frilly pink-and-purple dress, Izzy poses next to an…

Target Defends Homepage Redesign but Still Won't Say Who Did It

Retailer says traffic and sales have been 'very positive'

Since late last week, when we pointed out the not-so-positive reaction many people had to Target's homepage redesign, we've been trying to answer two seemingly simple questions: Who did the…

Pretty Much Everyone Hates the New Target.com Redesign

'Holy drop shadow'

This holiday season, there's one thing everyone's sure to be getting on Target.com: a headache. The recently relaunched Target site is sparking quite a bit of backlash from the design community,…

Justin Timberlake Surprises Biggest Fans on Set in New Target Commercial

A fun prank this time, from Deutsch

Advertising has been obsessed lately with scaring the crap out of people. So here, for your Friday enjoyment, is a more benign prank. Target, which is the exclusive retail partner…

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