Topic: TAG Heuer

Condé Nast Traveler Is Set to Unveil a Fresh New Look

Dumping travel-guide approach for lifestyle focus

When Condé Nast artistic director Anna Wintour tapped Pilar Guzmán to lead Condé Nast Traveler last September, it was clear that a more stylish sensibility was coming to the sleepy…

New Year's Resolutions Color Quiet Week for Brands on YouTube

Inspirational fare pops during relatively quiet holiday week

Last week—with New Year's Day smack in the middle—was relatively quiet for big branded Web video efforts. Not surprisingly, the branded clips that popped were New Yearsy, New You-ish in…

Tag Heuer Turns to Rokkan for Social Media

The new assignment came after a review

Tag Heuer, in a growing trend among brands, is heightening its focus on social media marketing by dedicating an agency to it. Rokkan, a unit of Publicis Groupe that's based in…

Using the Familial to Sell the Familiar

How portraits of famous fathers and their sons make marketing magic

Brands have long recognized the value of finding the perfect masculine embodiment for their products, be it Theodore Roosevelt touting the steady aim of A.H. Fox shotguns in 1909 or…