Topic: Taco Bell

Taco Bell Cleverly Crashed These 5 Local Super Bowl Ads With Its Quesalupa

So big, even the little guys are talking about it

Taco Bell and Deutsch made some fun regional media buys during the Super Bowl, recruiting local advertisers in five markets to create normal-looking ads for their own businesses—that suddenly became…

Taco Bell Unveils the Quesalupa With Help From James Harden and Neymar

It's bigger than hoverboards and man buns

The cheesy Quesalupa, a chalupa with a cheese-filled shell, is here.  Taco Bell revealed the new product, which it first mentioned in a humorous redacted press release, in its final Super Bowl spot. A…

Taco Bell Is Definitely Unveiling the 'Quesalupa' at the Super Bowl. Here's How it Tastes

It's got a fried, cheese-filled shell

As the Taco Bell employee dropped my bag of secrets onto the counter with an indifferent thud and turned to walk away, I demanded he share his insider info. "How is…

Taco Bell's CMO on the Brand's Big Super Bowl Reveal and Taking It 'Beyond One TV Commercial'

Marisa Thalberg wants the buzz to last after the Big Game

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013…

Deutsch Appoints 2 New Partners to Bolster Its Digital and Tech Offerings

Trevor O'Brien, Pam Scheideler assume new duties

Deutsch announced today the appointment of two new partners, tapped to help the agency expand its tech and digital services for clients. The agency added Trevor O'Brien as partner and…

Not Even Pitchman James Harden Knows What Taco Bell’s Super Bowl Ad Is About

Teaser promotes a cryptic pre-ordering site

Taco Bell is keeping its Super Bowl plans so under wraps that not even the celebrities in its ad know what they're selling. At least that's what the brand wants…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Will Taco Bell's Big Super Bowl Reveal Be the Cheese-Engorged Quesalupa?

Like a chalupa, but cheesier

Taco Bell says it has a huge new product to announce in its Super Bowl ad, but the surprise might already be out of the bag. Earlier this month the brand…

Taco Bell Elevates Brand Marketing Veteran Marisa Thalberg to CMO

She succeeds Chris Brandt, who is leaving the company

Taco Bell has named Marisa Thalberg to lead the brand's marketing following the resignation of Chris Brandt. The latter had served as chief brand and concept officer at the taco…

Barbasol, Jake From State Farm, Applebee's and Totinos Won Twitter Today With This Banter

Just another Thursday

Brands can be very responsive to people on Twitter, particularly if you are a person named Kim KardashMolon. A few hours ago, this user messaged Totinos, Applebee's, Jake From State Farm,…