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Topic: Taco Bell

Instagram Ads Are Getting Instant Recall Taco Bell and Hollister seeing picture-perfect results

Instagram ads, just six months old and limited to a select group of 15 brands, are already showing promising results, according to exclusive data given to Adweek by the social…

May 12, 2014, 6:29 AM EDT

Here Are 9 Taco Bell Snapchat Creative Samples Going Live This Week Brand starts 'Doodle War'

If Chipotle was as crafty with its social as Taco Bell, the world would probably spend more on burritos. That's not a diss on Chipotle's marketing team—they are doing just…

May 7, 2014, 4:19 PM EDT

National CineMedia Buys Screenvision for $375 Million Could dominate in-cinema advertising

National CineMedia (NCM) is buying its largest competitor, Screenvision, for $225 million in cash and $150 million in stock, the companies announced late on Monday. Once the transaction closes, the…

May 5, 2014, 5:30 PM EDT

Snapchat Video Chat Is Already on Brands' Agendas Millennial-focused marketers start to dig in to new feature

It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it. Karmaloop, a 14-year-old e-commerce brand that brings in $200 million annually, has…

May 2, 2014, 4:16 PM EDT

BuzzFeed Goes In-House With DigitasLBi for Branded Content Agency proclaims a 'fearless investment in creativity'

DigitasLBi is partnering with BuzzFeed and Epic Digital to develop digital branded content, the companies revealed at the NewFronts this afternoon in New York. First of all, DigitasLBi and BuzzFeed will…

May 1, 2014, 2:22 PM EDT

Instagram Video Ads Are Coming Soon But the photo-sharing service continues to be very selective about its partners

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested,…

April 27, 2014, 8:20 PM EDT

Seattle's Best Tried to Take a Dig at Dunkin, but Taco Bell Stole Its Thunder Found guys named Duncan for coffee taste test

Imitation is the sincerest form of fla—rather, great minds think alike.  Seattle's Best Coffee's new spot features various dudes who happen to be named Duncan proclaiming their love for the Starbucks-owned…

April 17, 2014, 11:53 AM EDT

Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984 Along with your Loverboy poster

Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier ads…

April 7, 2014, 1:51 PM EDT

Lacoste Takes One Giant Leap in Top YouTube Brand Videos Plus, Taco Bell's Ronald McDonalds maintain momentum

Fans of first kisses may want to check out Lacoste’s Big Leap ad. The 30-second spot likens that heartstopping moment to the thrill of jumping off a building. Taco Bell’s brilliant…

April 4, 2014, 12:10 PM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

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