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Topic: Taco Bell

Taco Bell Sings 'Old McDonald,' Says the Egg McMuffin Belongs Back in 1984 Along with your Loverboy poster

Taco Bell's all-out assault on McDonald's breakfast continues in this 30-second spot, "Get With the Times," which posits that eating an Egg McMuffin isn't just uncouth—it's medieval. While the earlier ads…

April 7, 2014, 1:51 PM EDT

Lacoste Takes One Giant Leap in Top YouTube Brand Videos Plus, Taco Bell's Ronald McDonalds maintain momentum

Fans of first kisses may want to check out Lacoste’s Big Leap ad. The 30-second spot likens that heartstopping moment to the thrill of jumping off a building. Taco Bell’s brilliant…

April 4, 2014, 12:10 PM EDT

Are Brand Rivalries Like the Taco Bell-McDonald's Dust-Up Good Marketing? I-Com attendees weigh in

Taco Bell and McDonald's last week had an epic exchange after the former debuted its "Ronald McDonald" TV spot. And Ford took on Cadillac in what has been a late…

March 31, 2014, 4:23 PM EDT

Adweek's Top 5 Commercials of the Week: March 21-28 Surprising spokesmen, curious catcalls and reckless young love. Vote for your favorite

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate…

March 28, 2014, 10:00 AM EDT

Taco Bell Buys Its First Instagram Ads to Push Waffle Tacos Big millennial appeal includes Vine, too

Taco Bell's "Wake Up Live Mas" campaign entails a clever TV push, radio ads, in-store point-of-purchase and earned social media—all common marketing fare nowadays. At the same time, the Irvine,…

March 27, 2014, 4:09 PM EDT

Ad of the Day: Taco Bell Recruits Real Ronald McDonalds to Launch Its New Breakfast Errol Morris finds 25 subversive spokesmen

When you're a breakfast upstart like Taco Bell, how do you launch into a category where every fast-food outlet stagnates in the shadow of the Golden Arches? Well, first you find…

March 27, 2014, 11:38 AM EDT

Taco Bell Brings the Sex Song 'Afternoon Delight' Back to Its Foodie Origins Suggestive 1976 hit comes full circle

If you think it's a stretch that Taco Bell is repurposing midday bang ballad "Afternoon Delight" as a metaphor for going to Taco Bell, you're really going to be shocked…

March 17, 2014, 8:38 AM EDT

What McDonald's Is Doing on Snapchat [Infographic] Fast-food giant's tactics come to light as well as brand-related stats

The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in…

February 27, 2014, 11:34 AM EST

Coming to a Movie Theater Near You: Ads Featuring Tweets and Vines Twitter looks to expand second-screen presence

Twitter and National CineMedia (NCM) are looking for a brand to buy into a one-year exclusive deal that will entail social media-anchored advertising on the big screen. The partnership was initially…

February 24, 2014, 12:34 PM EST

Pandora Rolls Out In-Car Ads Web radio giant claims nearly 9% of total listening

Pandora's ad business just got wheels. The Internet radio giant has launched its first in-car advertising product, just in time for the launch of the Consumer Electronics Show in Las Vegas.…

January 6, 2014, 8:30 AM EST

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