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Topic: Taco Bell

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands

Plus 8 other fast-food joints in surprising places

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens…

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage

Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

White Castle Is NYC's Cleanest Food Chain

But IHOP comes in last

When it comes to choosing fast food, cleanliness is a major factor. Recently, the blog I Quant NY took a closer look at New York City's restaurant inspection data and…

What Marketers Can Learn From the Fast-Casual Restaurant Boom

Taco Bell and Chipotle’s models go beyond the in-store experience

By now, you've probably heard the back story behind Steve Ells' vision to shake up the traditional quick-service restaurant industry with fresh food inspired by gourmet dishes when he opened the first…

Meet the Man Who Unlocked the Secrets of Mobile Marketing

Jerome Jarre schools big brands like General Electric on social

Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app…

Snapchat's 'Crazy Engaged' Users Can't Resist a Message From Taco Bell

Brands see success despite marketing in the dark

Taco Bell’s Nicholas Tran said Snapchat followers are “crazy engaged.” When the brand sends a Snap, 90 percent of friends who open a message view it in its entirety, and…

I Ate Taco Bell's Entire New Dollar Menu in One Sitting, and Here's What I Learned

Which ones are worth your Washingtons?

For the record, I don't recommend this. When Adweek reported yesterday that Taco Bell had rolled out a new dollar menu with nary a TV ad, I felt it was AdFreak's…

Taco Bell Quietly Debuts Dollar Cravings Menu

Some prices actually went up a bit in the process

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks…

Christina Aguilera Urges Her 12.8 Million Followers to Feed the Children

Pregnant pop star passes the (Yum Brands) cup for hunger relief

Grammy Award winner Christina Aguilera launched the annual Yum! World Hunger Relief effort this week by tweeting a request for $5 donations to her 12.8 million followers. The pregnant international pop…

Why Instagram Ads Could be Huge for Facebook's Mobile Empire

$100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience,…

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