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Topic: Taboola

Daily Mail Invests $3 Million in Native Partner Taboola

'We're all competing against Facebook,' CEO says

The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of…

Study: 69% of Marketers Believe That Native Advertising Is Valuable

But how big the impact is still in question

The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part…

A Viral Audience Can Only Happen With the Right Marketing Bait

Posting a video in just one place can be a waste

I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. As I watched the series’ Alaskan fishermen tossing giant steel pots overboard in the hopes of…

Content Recommendation Company Now Allows Users to Reject Stories

Taboola puts users in control of suggested content

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The…

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