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Topic: SXSW 2014

Agency's Speakeasy Aligns With SXSW's 'Dark Austin' Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

March 11, 2014, 9:36 PM EDT

Mondelez Exec Takes Us Inside the Oreo Cookie Machine B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

March 11, 2014, 9:26 PM EDT

Yahoo CMO Kathy Savitt Talks SXSW, Music and Strategy On lookout for tech and talent

Yahoo! CMO Kathy Savitt is heading the expanding editorial properties at her company, which has launched some new digital magazines and hired a slate of big-name media players like Katie…

March 11, 2014, 6:04 PM EDT

5 Things We Learned at SXSW Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

March 11, 2014, 4:59 PM EDT

A Lesson in Real-Time Marketing From SXSW A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of…

March 11, 2014, 3:32 PM EDT

7 Ways Television Marketing Is Big at SXSW The game of shows battles it out

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to…

March 11, 2014, 2:15 PM EDT

Hulu New Original Series Deadbeat Launches With Whisper Campaign First-of-its-kind advertising on new platform

The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the…

March 11, 2014, 9:39 AM EDT

Jeff Goodby Explains What He Learned at SXSW This Year Thanks to Edward Snowden and Julian Assange

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March 10, 2014, 8:14 PM EDT

Here Is a SXSW Speaker Who Just Put What We're Doing in Perspective Jim Olson is helping cancer surgeons with venom-based tech

His work may not be typical Adweek fodder, but one of the questions posed to cancer researcher Jim Olson after finishing his South by Southwest Interactive presentation made the rest…

March 10, 2014, 5:44 PM EDT

DDB's Digital Exec on Creating for Instagram and Lovin' It Talks social with clients like McDonald's

DDB’s Azher Ahmed is a part of the creative team working for brands like State Farm Insurance (consumers might recall the “discount doublecheck”) and he is at SXSW talking with…

March 10, 2014, 4:38 PM EDT

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