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Topic: SXSW 2014

How Sour Patch Kids Is Using Free Lodging to Become the Favorite Brand for Bands

Opening crash pads in Austin and Brooklyn

In October, Sour Patch Kids opened the Brooklyn Patch, a brownstone nestled in the borough's Clinton Hill neighborhood that roving musicians can use as a crash pad while in town…

The Real Reason Every Marketer Should Attend SXSW

The sensory overload has become a metaphor for the modern world

In a few days, hordes of people will descend on Austin, Texas, for SXSW Interactive. And a good chunk of them will be from the marketing and advertising world. Tim Leake…

Agency's Speakeasy Aligns With SXSW's 'Dark Austin'

Digital shop Huge goes small

While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark. GSD&M, a marketing services firm, even launched a Web app to help…

Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time…

Yahoo CMO Kathy Savitt Talks SXSW, Music and Strategy

On lookout for tech and talent

Yahoo! CMO Kathy Savitt is heading the expanding editorial properties at her company, which has launched some new digital magazines and hired a slate of big-name media players like Katie…

5 Things We Learned at SXSW

Festival's cool factor is in question, though 'secret' apps provide fun

South by Southwest Interactive is winding down today, so the brand activations that have taken up parking lots around Austin, Texas, are being disassembled and ultimately will give way to…

A Lesson in Real-Time Marketing From SXSW

A few notes from the Cap'n

The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of…

7 Ways Television Marketing Is Big at SXSW

The game of shows battles it out

From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to…

Hulu New Original Series Deadbeat Launches With Whisper Campaign

First-of-its-kind advertising on new platform

The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the…

Jeff Goodby Explains What He Learned at SXSW This Year

Thanks to Edward Snowden and Julian Assange

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