Swiffer | Adweek
Advertisement

Topic: Swiffer

Type
Most Inclusive Ad Ever? Swiffer Spot Stars Interracial Family, and Dad's an Amputee Plus, he cleans the house!

Here's a feel-good moment from Swiffer. A new ad for the brand stars an interracial family, which deserves some credit, if lamentably, in light of the idiotic controversy around last…

January 21, 2014, 12:43 PM EST

Fans Crush Brands When It Comes to YouTube Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…

June 13, 2013, 12:00 AM EDT

Swiffer Feels the Heat After Putting Rosie the Riveter Back in the Kitchen P&G pulls ad after outcry

Now that women are the primary breadwinners in 40 percent of American households, it's a great time for Swiffer to co-opt the iconic image of Rosie the Riveter—who urged women…

June 5, 2013, 11:12 AM EDT

Advertisement