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Topic: SVOD

Fullscreen Adds Former Hulu Chief as New COO

Andy Forssell comes aboard as multichannel network plans subscription offering

Fullscreen continues to gear up for a big 2016. Less than a month after hiring its first chief marketing officer, the multichannel network has added former Hulu executive Andy Forssell as…

Why Buyers Aren't Panicking About All the TV Shows Getting Trimmed This Fall

Anything's better than 'canceled'

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows.…

Why a TV Veteran Says the Future of Advertising Is in Digital Media

5 questions with Fullscreen's first CMO

As it approaches its fifth birthday, multichannel network Fullscreen has hired its first CMO. Jason Klarman will hit the ground running as the company prepares to launch its own subscription-video-on-demand…

CBS Is Bringing Back Star Trek, but It Won't Air on TV

First series made exclusively for CBS All Access

CBS is bringing back Star Trek, but the new series will boldly go where no previous iteration of the show has gone before: on a digital platform. In a first for…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

With Upfronts and NewFronts Comes the Invasion of the Acronyms

Sorting out OTT from SVOD from MVPD, etc

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell…

Cablevision Will Offer Hulu Plus to Optimum Customers

First cable provider to distribute the subscription service

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the…

SundanceTV President Is on the Lookout for Flawed Characters

Sarah Barnett doesn’t believe in pilots

Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig EVP and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. How is…

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