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Topic: SVOD

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Reorganizes into three separate businesses

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted…

Launching a Subscription Service of Its Own, Fullscreen Joins a Crowded Streaming Market

With 800 hours of original and licensed content

The past half decade has seen the rise of the multichannel network, where thousands of creators produce hundreds of hours of content to satisfy millions of subscribers. They are video…

YouTube Debuts First Original Content, but Won't Say How Many Subscribed to Its Service

Not a lot, at least according to creator Hank Green's poll

YouTube Red launched last October, but the paid version of the popular video platform is getting its close-up today, debuting its first four original shows. As with any new subscription service…

Fullscreen Adds Former Hulu Chief as New COO

Andy Forssell comes aboard as multichannel network plans subscription offering

Fullscreen continues to gear up for a big 2016. Less than a month after hiring its first chief marketing officer, the multichannel network has added former Hulu executive Andy Forssell as…

Why Buyers Aren't Panicking About All the TV Shows Getting Trimmed This Fall

Anything's better than 'canceled'

Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows.…

Why a TV Veteran Says the Future of Advertising Is in Digital Media

5 questions with Fullscreen's first CMO

As it approaches its fifth birthday, multichannel network Fullscreen has hired its first CMO. Jason Klarman will hit the ground running as the company prepares to launch its own subscription-video-on-demand…

CBS Is Bringing Back Star Trek, but It Won't Air on TV

First series made exclusively for CBS All Access

CBS is bringing back Star Trek, but the new series will boldly go where no previous iteration of the show has gone before: on a digital platform. In a first for…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

As Live TV Viewing Declines, How Can Networks Fully Monetize Their Viewers?

New, multiplatform tools could help

For years, NBCUniversal's ratings guru Alan Wurtzel has been criticizing the deficiencies of Nielsen's current ratings system—he says as much as 35 percent of NBC's audience for an average episode…

Nielsen Strikes a Digital Ratings Deal With CBS to Better Measure Viewership

Competition with comScore already heating up

On the heels of Tuesday's announcement that comScore will acquire rival Rentrak in a stock-for-stock merger so the combined company can take on Nielsen, Nielsen returned fire today with some…

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