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Topic: Super Bowl

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl?

Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

The 5 Best Ads of Super Bowl XLIX

On a night that had it all, these spots did their brands most proud

Brands tried all sorts of approaches in their Super Bowl commercials this year—uplifting, amusing, awe-inspiring and yes, even horrifying. But only a handful of the ads truly hit that sweet…

Anheuser-Busch's Twitter Ads Target Super Bowl Chatter About Other Brands

Loctite told the brewer to back off

Even though both shelled out big bucks for a TV spot in this year's Super Bowl, it shouldn't come as a surprise that Anheuser-Busch has a little bit more money…

Jeep's Super Bowl Ad Is Almost a Carbon Copy of a Recent Spot from The North Face

Right down to the soundtrack

It looks like Jeep has pulled more than a few pages from The North Face's playbook for its Super Bowl ad. The car brand aired "Beautiful Lands" commercial (created by The…

Seattle Seahawks' Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker

Dominant wide receiver once sold sneakers

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before…

Adweek's Instant Reviews of the 2015 Super Bowl Ads: Fourth Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every fourth-quarter spot below—along with our thumbs up or thumbs down.

10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super Bowl Ad

Childhood death and football festivities don't mix

Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty…

Adweek's Instant Reviews of the 2015 Super Bowl Ads: Third Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every third-quarter spot below—along with our thumbs up or thumbs down.

Adweek's Instant Reviews of the 2015 Super Bowl Ads: Second Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every second-quarter spot below—along with our thumbs up or thumbs down.

Adweek's Instant Reviews of the 2015 Super Bowl Ads: First Quarter

See every spot, and our thumbs up or thumbs down

This year, Adweek is bringing you real-time reviews of every single Super Bowl commercial as it airs. See every first-quarter spot below—along with our thumbs up or thumbs down.

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