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Topic: Super Bowl

NBC Has Sold 95% of Super Bowl Ads and Says $4.5 Million Per :30 'Is a Steal' 15 new advertisers are lined up for the Big Game

The Super Bowl is mere weeks away, and NBC is confident that it will be the biggest yet. Seth Winter, evp of sales and marketing for NBC Sports Group and NBCUniversal…

January 7, 2015, 3:23 PM EST

Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos Campaign Follow-up to 'If We Made It'

You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might…

January 7, 2015, 2:41 PM EST

Anheuser-Busch Plans 3 Ads for the Super Bowl, Including a Follow-Up to 'Puppy Love' Bud Light will also go retro with Pac-Man spot

Anheuser-Busch has revealed that this year's Super Bowl will include one Bud Light ad and two Budweiser spots, including a sequel to 2014's megapupular "Puppy Love." With each ad clocking in…

January 7, 2015, 12:01 AM EST

One of Doritos' Crash the Super Bowl Finalists Is Just Like This Award-Winning Ad From 2010 Those darned kids!

There's nothing in the Doritos "Crash the Super Bowl" rules that says the consumer-made ads have to be good. But they do—according to the judging criteria—have to be original. One of…

January 6, 2015, 4:29 PM EST

Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy Mars brand will make its Big Game debut Feb. 1

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1. The Super Bowl debut of…

January 6, 2015, 12:09 PM EST

Doritos Reveals 10 'Crash the Super Bowl' Ad Finalists Which one of these will score the coveted TV spot?

Once a year, Doritos hosts the Crash the Super Bowl contest, a chance for independent filmmakers to try their hand at creating a spot for TV advertising's biggest day. After receiving…

January 5, 2015, 6:32 PM EST

TurboTax Is Returning to the Super Bowl With More Comedy From Wieden + Kennedy William H. Macy steps in for John C. Reilly

TurboTax aired a surprisingly entertaining ad on last year's Super Bowl, with Wieden + Kennedy and director Bryan Buckley teaming up for an amusing metaphor about how the game—for most…

January 5, 2015, 4:41 PM EST

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

December 30, 2014, 12:11 PM EST

Carnival Asks Consumers to Choose Its First Super Bowl Commercial Voting begins on four BBDO rough cuts

Carnival Corp. wants the public to select its first Super Bowl spot from among rough cuts of four commercials produced by new agency BBDO in Atlanta. The spots are "Getaway," which…

December 18, 2014, 12:26 PM EST

Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes Will celebrate 'what it means to be a man today'

After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove…

December 10, 2014, 10:19 AM EST

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