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Topic: Super Bowl

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2, 2014, 4:36 PM EST

Audi and The Onion's Snapchat Super Bowl Goes for Quick Laughs For peeps who want something more than football on Sunday

Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts. The carmaker's efforts also include Snapchat while teaming up with The…

January 31, 2014, 10:29 PM EST

Bud Dominating Pre-Super Bowl Engagement But Axe's 'Peace' pops on Facebook, per Tubular

When it comes to the pre-Super Engagement Bowl, the game is already over, and Budweiser won by two touchdowns. Though Axe played admirably. At least, that's according to data compiled by…

January 31, 2014, 5:16 PM EST

H&R Block Supplants Super Bowl Spot With a Ton of YouTube Ads Will dominate preroll on Sunday

Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social…

January 31, 2014, 5:02 PM EST

Adweek Will Be Grading Every Super Bowl Ad as It Airs, and You Can Too Join us tonight for real-time report cards

Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for…

January 31, 2014, 4:52 PM EST

Q&A: GoldieBlox Founder Debbie Sterling on Scoring a Super Bowl Spot Felt like 'a win for girls around the world'

Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game…

January 31, 2014, 4:25 PM EST

Here's the Groovy Little Pepsi Ad That Will Launch Sunday's Halftime Show NYC feels the beat

Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will…

January 31, 2014, 3:59 PM EST

Anheuser-Busch Is the Super Bowl’s Top Sponsor Beer giant has spent $149 million in the big game since 2009

The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the…

January 31, 2014, 3:54 PM EST

The Second Screen Super Bowl Brands bet big on hashtags to convert television viewers into a social media audience

As those $4 million, 30-second ads flash across flatscreen TVs this Super Bowl Sunday, brands that bet big on the final NFL game of the season will be more focused on…

January 31, 2014, 2:54 PM EST

At Last, Chrysler Confirms Super Bowl Appearance 3 new ads to break during game, at halftime

Chrysler finally acknowledged its return to the Super Bowl today, saying that it will unveil three new ads. In a two-sentence statement, the automaker—now known corporately as Fiat Chrysler Automobiles—said the…

January 31, 2014, 2:28 PM EST

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