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Topic: Super Bowl

Adweek's Instant Reviews of the 2016 Super Bowl Ads: Fourth Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the fourth quarter below.  See all…

Here's How Buzzy the Super Bowl's First Half Ads Were in 7 U.S. Cities

Doritos did great everywhere but San Diego

Chicagoans seemed to love Mountain Dew's #puppymonkeybaby Super Bowl ad, while Californians apparently thought Skittles' Big Game spot was cool, according to Geofeedia. The tech vendor also said Doritos' commercial was…

6 Big Stats That Show Which Super Bowl Ads Really Resonated

'Puppymonkeybaby' and constipation spots created chatter

From ads about constipation to Beyoncé Knowles stealing the limelight during halftime, Super Bowl 50 was full of intriguing social data. Adweek collected digital stats throughout the game Sunday night. Here…

There's a Story Behind Christopher Walken's Fancy Sock in the Kia Commercial

Red-hot brand Stance, like the automaker, has ties to the NBA

Stance socks has a starring role in a Super Bowl commercial this year, and the brand didn't have to shell out $5 million for the privilege, either. The ultra hip sock…

Here's How Much Twitter Users Preferred Beyoncé Over Coldplay and Bruno Mars

Super Bowl halftime show got her 147,000 tweets a minute

With an eclectic lineup, the Super Bowl halftime show was as buzzy as one might imagine during the game Sunday night. But in terms of which performer stole the show…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: Third Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the third quarter below.  See all…

Adweek's Instant Reviews of the 2016 Super Bowl Ads: Second Quarter

See every spot, and our thumbs up or thumbs down

Adweek is bringing you real-time reviews of every Super Bowl 50 commercial immediately after it airs. See all of the spots, and our reviews, from the second quarter below.  See all…

What the Famous Faces From Jeep's Super Bowl Ad Really Had to Do With the Vehicle

Steve McQueen, Marilyn Monroe and more

Jeep aired one of the more evocative commercials of Super Bowl 50 during the halftime break—a lovely 60-second spot called "Portraits" that stitched together striking photographs of famous and ordinary…

These Super Bowl Trackers Will Help You Follow the Hashtag Horserace

Avocados From Mexico and Pepsi are blowing up

       Who will win the Super Bowl? The Broncos or Budweiser? The Panthers or Pokemon?  Social insights platform Brandwatch has created a dreamy way to keep up with which brands are dominating the…

Esurance's Super Bowl Pregame Ad Helped Generate 9,000 Tweets a Minute

Cash giveaway garnered huge Twitter chatter

The first quarter of the Super Bowl wasn't even over yet, and Esurance already appeared to be miles ahead of competitors when it comes to social chatter. The insurance brand ran…

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