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Topic: Super Bowl

Bar Refaeli Swaps Spit With Jesse Heiman in Go Daddy Super Bowl Ad Model, actor require a reported 45 takes

Here's a commercial that might stop your Super Bowl party in its tracks. Go Daddy on Friday unveiled the second of its two 30-second commercials for Sunday's broadcast, this one featuring…

February 1, 2013, 7:08 AM EST

Information Diet: Greg Gumbel The sportscaster avoids trouble by sitting out of social media

Specs Age 66 Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVII Base Fort Lauderdale, Fla. What’s the first information you…

January 31, 2013, 10:49 PM EST

Dunder Mifflin's Super Bowl Spot Wages 'Paper War' Florida man gets $15,000 for creating ad

Dunder Mifflin released its Super Bowl spot called "Paper War" online Thursday night, ending a crowdsourcing contest and awarding Freddy Rabbath of Tallahassee, Fla., $15,000 for creating the winning ad. The…

January 31, 2013, 10:45 PM EST

GoPro Goes Small for the Super Bowl Regional ad goes extreme strolling with an 8-month-old

Camera brand GoPro has been on the rise lately thanks to a content marketing strategy built on the backs and bikes and boards of extreme sports athletes. But for the…

January 31, 2013, 6:16 PM EST

Losing Game: Super Bowl Ads and the Mute Button 28% of spot's impact lost without sound, per researcher

At first blush, it seems almost painfully unsurprising that a television ad is less effective without sound. And the heavens know that the majority of Super Bowl watchers are not…

January 31, 2013, 2:14 PM EST

Budweiser's Super Bowl Spot Reunites a Clydesdale With Its Breeder Tear-jerker set to Fleetwood Mac's 'Landslide'

As promised, Budweiser's 60-second Super Bowl spot from Anomaly, released online Thursday, includes footage of a 7-day-old Clydesdale foal. But that's just the beginning of the story. The spot, directed by…

January 31, 2013, 1:34 PM EST

Dean Winters Causes Historic Mayhem in Grand New Allstate Ad Epic wrap to the Super Bowl

In the beginning, there was Mayhem. Actually, Leo Burnett's latest spot for Allstate, starring Dean Winters as the iconic agent of chaos, will air at the end of the Super…

January 31, 2013, 11:53 AM EST

Calvin Klein, Speed Stick to Make Super Bowl Advertising Debuts Two :30s are all about the underwear

Two more brands are joining the Super Bowl advertising party for the first time—with a pair of ads that really get into underwear. Calvin Klein and Colgate-Palmolive deodorant brand Speed Stick…

January 31, 2013, 7:55 AM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

Endorsement Train Starts Early for Super Bowl QB Ravens' Flacco inks 1-year deal with Haribo

The “HarBowl” just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl. The Ravens quarterback…

January 30, 2013, 12:21 PM EST

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