Topic: Super Bowl XLVI

GM Punts on Super Bowl Buy

Automaker says it cannot justify $4 million unit cost

General Motors has decided to punt on its annual Super Bowl investment, saying the price of admission to this year’s broadcast is simply too high. “We understand the reach the Super…

Super Bowl Ads Generate $11 Million in Free Media Impressions

Kantar Video study sees huge upside in postgame play

Online views have effectively returned a huge chunk of Honda’s Super Bowl investment, as the automaker earned itself some $4.42 million in free media impressions in the three days after…

Giants-Pats Set TV Ratings Record

Super Bowl XLVI draws 111.3 million viewers

The NFL season that almost didn’t happen ended on a suitably triumphant note, as the instant classic rematch of the New York Giants and New England Patriots broke the all-time…

GM Opts Out of Q2 Upfront Buys

Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

Super Bowl Will Air in Boston

Sunbeam and DirecTV reach retrans deal

Patriots fans can relax. There will be no blackout in Boston of the Super Bowl on DirecTV. The satellite TV company said Thursday it reached a retransmission deal with Sunbeam Television,…

Lawmakers Fret Over Potential Super Bowl Blackout in Boston

DirecTV, Sunbeam urged to put aside differences for big game

The potential blackout of the Super Bowl on DirecTV in Boston has got lawmakers fretting and dashing off letters. Both U.S. senators from Massachusetts, Scott Brown (R) and John Kerry…

History Goes Long With Super Bowl Buy

Cable net to promote 'Swamp People' in big game

History is placing a big wager on the Super Bowl, plunking down millions for a 30-second spot in the NFL’s showcase game. The high-flying cable network will air a promo for…